Glonghui, August 29 | GXG brand official, a subsidiary of Musang Group (1817.HK), announced that Gong Jun is the global brand ambassador. This can be said to be another “heavy chess” step for GXG to advance the new “commuter menswear” strategy. Essentially, the more compatible the spokesperson and brand genes are, the more unified the content and impression perception are, and the more persuasive the brand communication is. The image and quality presented by Gong Jun are very compatible with GXG's brand connotations. For example, Gong Joon's fashion style is unique and bold, and this is the case with GXG's design genes. At the same time, Gong Jun's commercial value can be seen. It is expected to help GXG achieve a double explosion of traffic+volume, and deepen GXG brand awareness. For example, a celebrity commercial value list from Aiman Data shows that Gong Jun reached the top, surpassing famous celebrities such as Yi Yi, Qian Xi, and Xiao Zhan. Behind this, we also see GXG stepping up efforts to promote precise marketing and improve the efficiency of market communication. Under the new brand positioning, GXG earlier proposed a new slogan “Just right to wear GXG to work” to create a stronger brand symbol, and will launch a stronger brand symbol by reaching strategic cooperation with mass media, as well as using social platforms to create scenarios, etc., so it may be possible to form a synergy with this endorsement to accelerate the consolidation of the new brand position.