Zhitong Financial App News, Kexin Development (600234.SH) announced that the company's holding company, Shenzhen Qianhai Shanshui Tianhu Information Technology Co., Ltd. (“Shanshui Tianhu”), signed a “capital increase agreement” with Xie Yue and Lan Rongfu. Shanshui Tianhu, Xie Yue, and Lan Rongfu will jointly increase the capital to Shaanxi Runting Advertising Co., Ltd. (“Runting Advertising”) by RMB 20.4 million, Xie Yue by RMB 14.94 million, and Lan Rongfu by RMB 1.66 million. After the capital increase was completed, the registered capital of Runting Advertising increased to RMB 40 million, of which Shanshui Tianhu accounted for 51% of the registered capital. Runting Advertising will become the company's holding company and will be included in the scope of the consolidated statement.

According to reports, at present, Runting Advertising has not officially started operation, capital has not yet been invested, and the personnel team and office location are to be formed and prepared in accordance with the management model of Shanshui Tianhu Lake as agreed in the “Capital Increase Agreement”. After the capital increase, Runting Advertising's business model is the Internet advertising and marketing business. Based on the agency business of digital marketing service platforms such as massive engines, etc., it provides customers with accurate marketing strategies and evaluation of marketing effectiveness through data analysis, thereby optimizing marketing strategies and accurately helping brand marketing and product revenue. This foreign investment is in line with the company's current situation and is conducive to achieving the company's performance growth and sustainable development needs.