With the release of version numbers, the product "window period" brought about by the previous shutdown is rapidly disappearing, and the mobile game market is gradually regaining its vitality. In addition to the "Perfect World Mobile Games", which passed the trial in January and reached 1 billion yuan in the first month, May"Game for Peace" and "the Ark of tomorrow", the two newly tested games this year, have also achieved good results.。

Release "May 2019 Mobile Game report" based on gamma data"Game for Peace" and "Ark of tomorrow" have both entered the TOP10 of mobile game revenue.The former is expected to create more than 1 billion streams in May, and the Ark of tomorrow is expected to generate more than 500 million yuan in revenue. It is the best performance of the new tour in nearly six months on the list.

The report also shows that new trips that have entered the TOP200 iOS bestseller list have reachedThe monthly high since 2018.

At the same time, the rapid changes in the mobile game market are also changing the market pattern, among which Tencent has become the biggest "beneficiary" of the re-release of the version number, in addition to "Perfect World Mobile Games" and "Game for Peace". Tencent's new games such as "goblin's tail: demon Guide Youth" and "Yunmeng 04:00 Song" all have a certain ability to generate income. According to gamma data, compared with Q1, Tencent's monthly increase in pipelining is expected to be close to 2 billion yuan, further expanding its market share.

In addition, the market changes monitored by the report include:

• The number of RPG games in TOP10 reached the lowest level since 2018.

• The download list of the creative game "dominating list"

• Among the new tours worth over 100 million yuan in the first month of the year, two-dimensional games accounted for 46.9%.

• The two-dimensional game has also changed from card-based to strategy, return system, action and other types.

• IP plays an important role in the success of the two-dimensional game.

The following is part of the "May 2019 Mobile Game report (internal version)".

There are many new faces in TOP10The proportion of RPG is the lowest in two years

In May 2019, in the gamma data measurement table TOP10The top three products are all developed or issued by Tencent.Among them, "Arena of Valor" ranked first, while the new tour "Game for Peace" and the second new tour "Perfect World" ranked second and third respectively. Under this impact, Fantasy Journey to the West ranks fourth, but in the long run, depending on its stability, the ranking of Fantasy Journey to the West is expected to recover. In terms of types, the types of TOP10 are further enriched and the share of RPG is further compressed.

Through the statistics of gamma data mobile game revenue TOP10 products since 2018, it is found that the overall market share of RPG games in TOP10 shows a downward trend. The number of RPG games in May is three, the same as in February and the lowest since last year, which is related to the continuous mining of market segments in recent years.

Download list:Games such as "Fortress Front" enter the download list TOP10.

Download list, in addition to "Game for Peace" and other new games, super leisure games occupy the main position, product types to light leisure and competitive. According to hot cloud data, "national drift" and "virus elimination" account for 43% of casual game purchases.These two products are also ranked in the top five in the list of downloads of gamma data mobile games.In addition, NetEase, Inc's creative shooting game "Fortress Front: destruction and creation" and the newly released "Art of War: red Tide" are on the list, which is worth paying attention to.

More than 5 new TOP50 games are earned.

In May, the performance of the new game is more active, and in May, the mobile game TOP50There are five new tours, more than the same period last year.Among them, with the exception of the Ark of tomorrow, other games are developed or released by Tencent. Affected by this, in the mobile game income TOP50, Tencent issued and R & D share increased greatly, squeezing out the share of other enterprises, including NetEase, Inc.

The two-dimensional game becomes an important increment in the market.

According to gamma statistics, there are 32 new tours with flowing water of over 100 million yuan in the first month of the year.There are 15 games with obvious two-dimensional characteristics, accounting for 46.9%.The two-dimensional game plays an obvious role in promoting the market.

Core users guarantee the success of the Quadratic Game

In the products that enter the income of the new tour TOP5 in May, there are two two-dimensional games: goblin's tail: guide Youth and the Ark of tomorrow. Comparing the performance of these two games online, although the tail of the leprechaun: guide Youth has the double bonus of Tencent user resources and IP, it is more difficult to copy the achievements of "Ark of tomorrow" at this stage. This shows that the key to the "user to obvious" two-dimensional game product itself is to touch the core users and then spread, and the large-scale derivative method can not really contribute to the success of the game in the short term.

In May 2019, among the games that entered the iOS channel to generate revenue from TOP200, there were 31 two-dimensional games. Among them, although the number of strategic game products is small, it attracts the most money, followed by round-based RPG. Card games and ARPG are the key types of two-dimensional games, compared with the proportion of the number, their income share is low, which is related to some enterprises following the trend of two-dimensional card games in recent years.

Among these two-dimensional games on the list, animation IP is the most important, followed by game IP.

In terms of launch time, the number of new products and the proportion of revenue increased rapidly in 2018 and 2019, indicating that the two-dimensional game is still in a period of rapid development.