According to the Huaxin Securities Research report, 603096.SH had a slight impact on the company's main business in the first half of 2023. Revenue increased in the second quarter, but return profit decreased slightly, waiting for improvement in the second half of the year. Based on the company's insistence on high-quality content supply, it has launched "best-selling and long-selling" books (such as "ordinary World", "Little Doudou by the window", "hundred years of Solitude", "worry-relieving grocery Store", "you should fly like a Bird to your Mountain", "Life Sea", "Love of the City", "1Q84", etc.), and Wang Shuo's "initial Bamboo Book", Higuo Higuo's "White Bird and bat", Yu Hua's "Seventh Day", etc.), with high-quality copyright resources and best-selling book reserve. It has its own copyright-related IP image upgrade, and overseas continues to promote integration and efficiency improvement, maintaining the "buy" investment rating.