Core ideas:

In 2021, Lujin Group, on the one hand, continues to plough the layout of the city, on the other hand, it adjusts and reorganizes its diversified business, and its strategic focus returns to the main business of real estate development. In the industry downward cycle, the group can focus on the main business in time, which can invest limited funds in the business with higher certainty of return, and stabilize the core competitiveness of the enterprise.

The amount of sales exceeded 50 billion, up 20.7% from the same period last year.

Thanks to the hot sales of the project "Jinhuan" above the Wong Chuk Hang Station in Aberdeen, Lujin Group's sales volume rose against the trend for the whole year. To maintain its sales strength in the turbulent industry cycle, Lujin Group relies on the deep ploughing of enterprise investment layout, such as Changzhou, Shanghai, Suzhou, Wuxi and so on, which can not only reduce the cost of trial and error, but also help to enhance regional influence.

Second, optimize and integrate diversified business in time and refocus on the main business.

In 2021, Lujin Group will adjust its strategy in time and optimize and integrate the industrial investment and asset management division. We believe that there is trial and error capital in the rapid development of the industry, and enterprises can develop new business in order to find the second growth curve, but in the downward period of the industry, it is easy to drag down the main body of the group if the new business is not handled properly. Lu Jin's move to stop losses in a timely manner is a safer choice to help enterprises focus on their main business, improve their profit stability and stabilize their core competitiveness.

Third, the three red lines are back in the green, and the financing capacity continues to improve.

Lujin Group has always maintained a relatively sound business strategy, with only yellow in 2020 and returning to green in 2021, with various debt indicators optimized, including a net debt ratio of 71.5%, an asset-liability ratio of 64.1% excluding advance receipts, and a cash short-debt ratio of 1.4 times deducting restricted funds and pre-sale regulatory funds. In the long run, the "housing speculation" will not be liberalized, the long-term mechanism of real estate will not change, the policy to urge the real estate industry to reduce leverage will not change, the already low-leverage housing enterprises will walk more easily, and the advantages of Lu Jin will continue to expand in 2022.