To strengthen the development of marketing and development, to the "launch" level, with a target of HK $6.64 per share, Fire Rock Holdings (01909.HK) is a private developer whose main business is the development of network networking and mobile devices. It mainly deals with network networking, mobile equipment design, editing and presentation, and provides related documents to customer service providers. The central government shall grant the license holders the rights to purchase, issue and promote the purchase of goods in designated areas on a domestic and / or non-domestic basis. Since 2019, the market has also tried to expand its self-developed manufacturing products to overseas markets for independent marketing.
Economic development + economic development
Prior to 2019, Firerock Holdings (01909.HK) mainly received license fees and / or revenue shares from franchisees through licensing, development and access to the network and mobile equipment licenses. Starting from 2019, the collection center has actively promoted the business model of autonomous transportation, and changed to the mode of railway development and development. Autonomous communication is beneficial to the control of marketing promotion and development platform, and the attempt of autonomous transportation is therefore conducive to the development of medium-sized transportation. At the same time, Consortium intends to take over Decheng International Holdings, and Shenzhen Deloitte, a subsidiary of Decheng International Holdings, has entered into a contractual agreement with Shenzhen Viking Network Technology, allowing Shenzhen Deloitte to acquire the actual control of Shenzhen Viking Network. The network service of Shenzhen Viking is mainly in domestic distribution, which was one of the main licensees of 01909.HK at that time. Through the acquisition of licensees, collectors can rapidly strengthen their ability to distribute goods in mainland China, especially through contacts with Shenzhen Vikings, so that they can quickly integrate and speed up the change to the mode of financial development plus rural development.
The life cycle of the series is long.
Fire Rock Holdings (01909.HK) has a long life cycle, while the marketing strategy of the collection plays an important role in prolonging the life cycle. On the one hand, the collection carries out large-scale updates to the brand on a regular basis, with a new function for players to introduce new systems and prolong their life cycle; on the other hand, the collection has the ability to develop multiple language editions, so that the brand series can be developed in different regions of the world. as a result, it is possible to extend the life cycle of the whole series.
With a target of HK $6.64 per share, 01909.HK has grown rapidly in recent years, benefiting from the success of quantitative financing, which has made the cluster more standardized and systematic in terms of quantity, design, marketing, selection, and licensing negotiations. Bazaars are generally regularly updated and updated, so the long life cycle of the franchise / franchise series, coupled with the collection's intention to develop a moderate franchise, has led to the introduction of an autonomous marketing model with greater autonomy (especially promotion). In order to realize the new strategic direction, I) collect independent enterprises and ii in the Thai region, and strive to build a strategic model of economic development plus rural development. We believe that the market will become more stable in terms of economic development in the future, and at the same time it will expand downwards and open up and down transportation services. In view of the growth power of the market, the direction of simultaneous downward expansion is likely to be realized in the short term, so we have a target of HK $6.64 per share, which is comparable to the 17.5x/12.4x/10.3x forward price-to-earnings ratio of 2020 / 2021 / 2022.
