Core ideas:
Under the two-wheel drive of Industrial Metro plus commercial real estate, the settlement income of Huaxia Happy Park in the first half of 2020 was 19.844 billion yuan, an increase of 45.68% compared with the same period in 2019. At present, the business scale of Huaxia Happiness Industry New Town continued to expand in the first half of the year, with the addition of new enterprises entering the park and a certain amount of contracted investment, which further consolidated the competitiveness of Huaxia Happiness in the field of Industrial Metro. In addition, the off-site replication of Huaxia Happiness Industry Metro has also been making steady progress. By the middle of 2020, sales outside Beijing have accounted for 64.98% of the company's total sales, up from 58.21% in the previous year.
First, the industrial new city continues to make efforts, and good progress has been made in remote replication. Huaxia Happiness has two major business sectors, namely, industrial new town and related business and commercial real estate and related business. In terms of industrial new town, first of all, Huaxia Happiness is a leading industrial new city operator in China, and under the development concept of "revitalizing the city by production, leading production by city, integration of production and city, and integration of urban and rural areas", the business scale of enterprise industrial new town is expanding continuously. Under the impact of COVID-19 's epidemic in the first half of 2020, the settlement income of Huaxia Happy Park was 19.844 billion yuan, an increase of 45.68% compared with the same period in 2019.
Secondly, the Industrial Metro is one of the core businesses of Huaxia Happiness, which continues to make efforts in the first half of the year, further consolidating the competitiveness of Huaxia Happiness in the field of Industrial Metro. In the first half of 2020, Huaxia Happiness successively increased the number of enterprises entering the park, with an additional contracted investment of 62.46 billion yuan. From a numerical point of view, the amount of new enterprises and contracted investment in the park has decreased compared with the same period in 2019, but in fact, after the scale has reached a certain extent, enterprises still continue to introduce leading enterprises and leading projects, which will also contribute to the growth of enterprise performance. For example, in the first half of 2020, new projects such as Guangzhou Bohao Internet Service Co., Ltd. were added in the Beijing-Tianjin-Hebei metropolitan area; in the Yangtze River Delta metropolitan area, new Arthur biological agent R & D and industrialization projects, Bic new energy lithium battery R & D and production projects, Xiexin annual output of 3.6 million wafers, etc.; in Guangdong-Hong Kong-Macau Greater Bay Area, new Juke lighting semiconductor closed test production project, Biao intelligent humidity and temperature control equipment manufacturing base project.
Finally, Huaxia Happiness has many years of experience in operating an industrial new town, and began to implement remote replication in 2017 to expand beyond Beijing, Tianjin and Hebei. Under the successful experience of Gu'an, Dachang and Huailai, good progress has been made in the remote replication of Huaxia Happiness Industry New Town in the first half of 2020. For example, during the reporting period, enterprises added 10.238 billion yuan in industrial service revenue outside Beijing, an increase of 16.69% over the same period last year; in addition, sales outside Beijing accounted for 64.98% of the company's total sales, up from 58.21% in the previous year.
Industrial Metro as an important round of Huaxia Happy two-wheel drive strategy, we believe that enterprises have made great progress in the business of Industrial Metro, including two reasons: one is that Industrial Metro conforms to the direction of national development and the law of regional development. For example, in February 2019, the National Development and Reform Commission issued the guidance on the cultivation and Development of Modern Metropolitan areas, which made the development of metropolitan areas a national strategy. In terms of regional development, the current high-energy cities and central cities gather a large number of people, while the metropolitan area helps to connect the central cities and urban agglomerations, and the industrial new city is the node city and micro-center in the metropolitan area. Therefore, the industrial new town conforms to the national policy and the trend of regional economic development, and has a broad space for development in the future. Second, the industrial new city is replicable. From the experience of Huaxia Happiness in recent years, from the successful operation of the Beijing-Tianjin-Hebei metropolitan area to the strong development of the Yangtze River Delta, it shows that the industrial new city is feasible in remote replication.
Second, the gross profit margin is 46.9%, the net profit margin is 17.5%, and the profitability is stronger than that of most peer housing enterprises. COVID-19 's epidemic has had a certain negative impact on real estate and related industries, and also has a certain negative impact on the happiness of Huaxia, but under the impact of the epidemic, the profitability of enterprises is still higher than that of most peer housing enterprises.
The operating income of Huaxia Happiness in the first half of 2020 is 37.37 billion yuan, and the total gross profit is 17.54 billion yuan. From the relative index, the gross profit margin and net profit margin of Huaxia Happiness are higher than the corresponding average of EH50 real estate enterprises in 2019. Huaxia Happiness's gross profit margin in the first half of 2020 was 46.9%, 17 percentage points higher than the average gross profit margin of EH50 real estate enterprises in 2019, and the net profit margin was 17.5%, 3.6 percentage points higher than the average net profit margin of EH50 real estate enterprises in 2019. As a result, corporate profitability is higher than that of most peer housing companies.
In terms of different industries, the operating income of enterprise real estate development is the highest, which is 15.96 billion yuan, with a gross profit margin of 34.7%, followed by the operating income of industrial development services, which is 13.21 billion yuan, but the gross profit margin is 85.3%.