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天禾股份(002999)新股询价报告

Inquiry report on new shares of Tianhe (002999)

華鑫證券 ·  Aug 17, 2020 00:00  · Researches

Company profile

With modern agricultural technology service as the forerunner and direct terminal distribution system as the support, the company is mainly engaged in the sales of chemical fertilizers, pesticides and other agricultural products and provides professional agricultural technology services. The company has an important position in the field of agricultural material circulation and agricultural technology services in South China, and has made outstanding contributions to agricultural development and farmers' getting rich in the region. According to the evaluation results of China Agricultural material Circulation Association in 2017 and 2018, the company ranks seventh and eighth in the comprehensive competitiveness of the same industry in the country, with a strong competitive advantage.

The highlight of the company

(1) at present, the company's main markets are in Guangdong, Guangxi, Yunnan, Fujian and other major provinces for cash crops, and there is a strong demand for high value-added agricultural products. Therefore, the company mainly deals in middle and high-end products and has established stable cooperative relations with major manufacturers at home and abroad. The company is the regional exclusive distributor of Israeli potash, Fujima urea and other commodities, and the main supplier of agricultural commodities in South China. It is also the regional or national distributor of a variety of terminal-oriented high-end products, such as Canadian Potash Fertilizer, Israeli Potash Fertilizer, Yaran compound Fertilizer, Bayer "Hollick", Syngenta "harvest Valley", World Comex "Youmeida" and other products. The company's advantages of high-quality product resources basically cover the needs of a variety of crops in South China, combined with modern agricultural technology to combine a variety of high-quality products, to develop a special solution for plant nutrition and plant protection of a variety of crops. to meet the dual needs of farmers for high-quality products and agrotechnical services.

(2) the company breaks through the traditional multi-level distribution mode of "emphasizing circulation and neglecting service" in the agricultural material circulation industry, and develops a replicable business model of "modern agricultural technology service as the forerunner and direct terminal distribution system as the support". The company has established a perfect distribution network system in Guangdong Province, and set up distribution centers in Fujian, Hainan, Guangxi, Yunnan, Hunan, Jiangxi, Shandong, Jiangsu, Hubei, Anhui, Sichuan, Henan, Shaanxi and Xinjiang, serving more than 15000 agricultural material service stations and large growers and other end customers, relying on the advantages of agricultural social service centers and agricultural technology service teams and high-quality resource platforms. The terminal of distribution network and the integration of sales and service are realized.

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