At present, the company is mainly engaged in the research and development, production and sales of room temperature lactic acid bacteria drinks, and has launched other series of health drinks one after another. The normal temperature lactobacillus beverage produced by the company belongs to the category of fermented milk beverage and lactic acid bacteria beverage.
The highlight of the company
The main results are as follows: (1) the market of normal temperature lactic acid bacteria develops later than that of low temperature lactic acid bacteria, and it is still in the period of rapid growth. The company launched "Taste Power" in 2011.
Lactic acid bacteria series drinks, belong to the pioneer of room temperature lactic acid bacteria industry, product market competitiveness is strong, market share is in the forefront. Before 2014, the normal temperature lactobacillus beverage market was mainly composed of third and fourth-tier brands, and the company was one of the first-tier brands to enter the room temperature lactic acid bacteria market earlier. The classic "Junyao" and innovative "taste power" brand image has established a good image in the consumer group after years of accumulation, and has a loyal target consumer group.
(2) the company's sales market is mainly concentrated in the sunken county market of second-and third-tier cities, and extends in both directions. The company determines the number of developing dealers according to the industry sales data of the local market, usually only one dealer is developed in a specific area, to ensure that the company can effectively expand the coverage of the marketing network and marketing efficiency. Since its establishment in the 1990s, the company has entered the dairy products and milk beverage industry, and has gradually become a well-known brand in this industry, and is one of the earliest enterprises in China to develop and produce plastic bottle long-term sterilized milk. with a deep understanding of the industry and mature product quality control experience, the company has inherited its dairy products and milk beverage business and related experience since its establishment.
(3) as its own production capacity is relatively limited, the company adopts the production mode of the combination of its own factory production and OEM production. The contract factory undertakes the important production task of Junyao University's health drinks, which effectively replenishes the company's production capacity. When the company chooses the contract factory, it takes the quality guarantee and close to the product market layout as the standard, which can not only facilitate the product to be put on the market quickly, but also reduce the product transportation radius, which is helpful to respond positively to the consumer demand.
(4) the former controlling shareholder Junyao Group Co., Ltd. has entered the dairy products and milk beverage industry since the mid-1990s, and has formed a sound and effective internal quality management system through long-term accumulation and verification. The funds raised by the company's public offering are intended to be invested in the production and construction projects of the two bases. On the one hand, the company intends to further enhance its own production capacity, which has broken through the bottleneck of the existing scale, and on the other hand, it will replace the production capacity of some contract factories, which will help the company to strengthen product and quality control and reduce the production costs and management costs of the corresponding products.
