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法狮龙(605318)新股询价定价报告

French Lion Dragon (605318) IPO inquiry pricing report

華鑫證券 ·  Jul 10, 2020 00:00  · Researches

The company is mainly engaged in the R & D, production and sales of integrated ceiling, integrated wall and other products, which are mainly used in building interior decoration and decoration. As an early enterprise engaged in integrated ceiling and integrated wall product development, production and sales, the company always pays attention to the investment in product function research and development, design and safety. The company is the standing council unit of China Architectural Decoration and Decoration Materials Association and the executive vice president of ceiling materials branch of China Architectural Decoration and Decoration Materials Association.

(1) after long-term operation, "FSILON Fashilong" brand has become a well-known brand in the integrated ceiling industry, with high popularity and reputation among consumers, and brand advantage has become one of the company's core advantages. The company's products are fashionable and have a rich range of products, which can cover the needs of consumers with different preferences at the middle and high end. "FSILON Fashilong" brand has a high reputation among consumers, and has won many honors such as "Brand China Golden Spectrum Award Integrated ceiling Industry Leader Brand", "Zhejiang famous Brand", "Zhejiang famous Trademark", "Top Ten leading Brands of China Integrated ceiling Industry" and so on.

(2) as of December 31, 2019, the company has 1430 dealers across the country, forming a sales network covering first-and second-tier large cities, third-tier prefecture-level cities and some fourth-tier county-level cities. With the rapid growth of the income of residents in third-and fourth-tier cities, the income gap between residents in third-and fourth-tier cities has gradually narrowed, and consumers in third-and fourth-tier cities will further increase their willingness to consume and upgrade consumption. As of December 31, 2019, the number of dealers in third-and fourth-tier cities has reached 1258.

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