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建霖家居(603408)新股询价定价报告

Jianlin Home (603408) IPO inquiry pricing report

華鑫證券 ·  Jul 9, 2020 00:00  · Researches

Company profile

Adhering to the business strategy of technology-driven development, the company is mainly engaged in the research and development, design, production and sales of kitchen and sanitary products, water purification products and other products. Among them, kitchen and bathroom products include shower series, faucet series, inlet and drainage series and kitchen accessories, and water purification products include water purifiers and water purification accessories. other products include air treatment products, care products, household appliances and plumbing installation and other household products, as well as non-household products such as auto parts.

The highlight of the company

(1) the company has established a perfect R & D design system in many years of R & D practice, and has formed a perfect process in proposal evaluation and planning, product design and verification, technology development and verification, product trial production and engineering changes, etc. In addition, through internal training and external introduction, the company has established a strong R & D and design team composed of industrial design, structural design, graphic design, mold design and development, material engineering, surface engineering and other professionals to provide talent support for the company's product R & D and design. The company aims to improve the level of production automation, information and intelligence, constantly improve advanced manufacturing capacity and production efficiency, and actively promote a green mode of production.

(2) the company's main customers include Musk Group, Kohler Group, Jiebi Group, Moen Group, Conrigan Group, 3M Company Group, Lishu Group, Magna Group, Ferguson Group, Royal Philips of the Netherlands, Haier Smart Home, Midea and other international well-known enterprises. Good customer advantage not only enables the company to obtain continuous high-quality orders and maintain a leading position in the industry competition, but also shows that the company has excellent R & D, design and advanced manufacturing capabilities, which helps to enhance the company's popularity and expand other customers and markets.

(3) at present, the company has formed a rich product line, including kitchen and bathroom products, water purification products and other household and non-household products, and each product line covers a wide range of product types and specifications, which can meet the customized and diversified needs of customizers. it is conducive to deepening the cooperative relationship with customers and expanding the scope of cooperation with customers, reducing the unit purchasing cost and improving the profitability of the company. It will help to enhance the company's ability to cope with changes in market demand and fully grasp market opportunities.

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