Company profile
Since its establishment, the company is mainly engaged in the operation of chain supermarkets and department stores. Based in Jiangxi Province, through ploughing the local market and continuously promoting the upgrading and transformation of stores, the company has become a retail enterprise with fresh and food as its core category. According to the specific characteristics, the products sold by the company can be divided into five types: fresh, food, non-food, needle spinning and department stores. The company aims to become "the best retailer in Jiangxi Province". Through years of good reputation and rich experience in fresh food management, the company has formed the scale advantage in the region and ensured the steady improvement of business performance. In the future, the company will continue to expand its business area and expand its goods and services to other areas of Jiangxi Province.
The highlight of the company
(1) the company is the national pilot unit of "agricultural super docking" determined by the Ministry of Agriculture and the Ministry of Commerce, focusing on the field of fresh sales for a long time, devoting itself to establishing the management advantage of fresh characteristics, and creating the brand image of fresh characteristics of Guoguang. Thus different from the national chain retailers, establish the company's differentiated core competitiveness. On the sales side, the company stores have a wide range of fresh products, high quality and low price, and a clean and comfortable shopping environment to meet consumers' escalating pursuit of quality of life.
(2) the company implements the development strategy of "Jiangxi breadth, Gannan depth". It has 61 supermarkets and department stores in Ji'an City, Ganzhou City, Yichun City and Xinyu City, taking root in Ji'an City and Ganzhou City, deeply ploughing the local market in Gannan City, and actively planning to expand to central and northern Jiangxi. The focus strategy of regional intensive layout enables the company to form a strong localization business advantage. The company's existing stores are located in the core areas and communities of the region, the store location has a wide range of radiation, a large number of consumers around, occupy the favorable position of urban traffic and other key advantages, forming a local competition barrier. The regional market where the company is located has a broad space for development, which creates a good environment for the company to expand and continue to give full play to its regionalization advantages.
(3) as a leading local retail chain enterprise in Jiangxi, the company has established rich purchasing channels and good reputation in Jiangxi, established a stable and flexible cooperative relationship with suppliers, and has strong bargaining power. After years of efforts, the company has a strong competitiveness in fine management, business process standardization, talent motivation and so on.
