The company is mainly engaged in the production and sales of personalized customized clothing, including the full range of formal clothing for men and women, and provides the overall transformation plan and technical consulting services of the digital customized factory to the relevant traditional manufacturing enterprises in China. Adhering to the corporate vision of "becoming a century-old enterprise beneficial to the progress of social civilization", the company focuses on the research and practice of "Internet + Industry" with the mission of "practicing scientific corporate governance ideas and creating a brand-new value system". It has formed a business model with "mass personalized customization" as the core, and summed up a complete solution for the transformation and upgrading of traditional enterprises-data engineering. And creatively put forward the C2M business ecology of the consumer direct docking factory based on the "personalized customization" mode. In August 2018, the company won the "China Management Model Innovation Award" issued by the China Management Model 50-person Forum, and in October 2018, the company was awarded the title of "excellent Enterprise" of the Chinese Custom Economic Vanguard Edition issued by the China Business Economics Association. The company's business model, product and service quality are recognized by the industry and society.
From 2017 to 2019, the company's income was 5.84,5.91 and 535 million yuan respectively, and the net profit was 0.59,0.64 and 69 million yuan respectively. The compound growth rate of operating income and net profit in the three years was-4.25% and 8.31% respectively. In 2019, the company's comprehensive gross profit margin was 40.03%, and the net profit rate was 12.83%.