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爱丽家居(603221):新股询价报告

Eli Home (603221): new share inquiry report

華鑫證券 ·  Mar 3, 2020 00:00  · Researches

The company is one of the leading domestic PVC plastic floor production and export enterprises, the main business is PVC plastic floor research and development, production and sales, specific products include floating floor, latch floor and ordinary floor and so on. The company focuses on the technology and process innovation of PVC plastic flooring products, and has built a high-standard and high-level R & D platform "Polymer Composite Home Decoration material Laboratory". After years of R & D accumulation, the company has gradually formed its own technological advantages. After continuous marketing, the company has a good brand awareness. The company's "Eletile" brand was rated as "Top Ten Brands of China's Elastic floor Industry" by China Building Decoration Materials Association, "Eletile semi-rigid PVC block floor" products as "Jiangsu famous Brand products", and the company's "Eletile" trademark as "Jiangsu famous Trademark".

(1) the company has accumulated long-term and stable customer and channel resources, and its business scope has covered North America, Europe, Southeast Asia, Australia and other regions. The company has established a good cooperative relationship with international well-known traders and brands of flooring products such as VERTEX, KRAUS, Q.E.P.CO. and Inc., and the company has been incorporated into the supply chain system of HOME DEPOT and other world-famous home building materials supermarkets, indirectly providing PVC plastic flooring products for these customers. These high-quality customers have strong market competitiveness, stable product demand and rich sales channels, which provide a full guarantee for the sustained and stable development of the company's business. The company has cooperated with major customers for a long time, and the cooperative relationship between them is stable and deepening. The company has been awarded the title of "Best partner" of VERTEX Company for many years in a row.

(2) in the face of increasingly fierce market competition, the company attaches great importance to product quality control and comprehensively promotes digital lean management, which gradually forms its own product quality advantage. After years of business accumulation and continuous capacity expansion, the company has become one of the few enterprises with large-scale production capacity in China. The company's terminal HOME DEPOT and other well-known customers have outstanding market position and large operating scale, and their purchased products have the characteristics of many batches of orders, large quantities of single batches, high supply time requirements and so on. The company's large-scale production advantages enhance the ability of timely delivery of products, so that the company has the ability to undertake large orders from overseas customers.

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