Li Shudan, a seller of natural products, uses a multi-brand strategy with LOCCITANE en Provence as the core brand, while the British high-end brand Elemis, which was completed in March last year, has been successful. As of the end of September 2019. The sales volume of 1 L'Occitane en Provence in the first half of the year was 555 million yuan, an increase of 8.5% year on year, accounting for 76.3% of the total sales.

ELEMIS is currently the second largest brand in the group, with sales of 84,210 yuan during the period, accounting for 11.6% of total sales. In the first half of the year, ELEMIS's unpaid nuclear growth rate was 25 per cent. The fair plans to expand Elemis to many markets in Asia, and Elemis has opened a store in TMall Global, which is scheduled to be launched in China this year.

In the first half of the 2020 financial year, the market with the fastest growth in sales based on regional planning was the UK. Britain's sales volume was 76.8 million yuan, with an annual growth rate of 234.7% at a fixed rate, mainly due to the 10.8% increase recorded by ELEMIS; excluding ELEMIS, indicating a further accelerated growth in the second quarter of the 2020 financial year. At the same time, benefiting from the first half of the 2020 financial year, US sales turnover was 134 million won, an annual increase of 26% calculated at a fixed rate, while China, Brazil and Russia all recorded digit increases of 12.7%, 10.2% and 15.3%, respectively. However, sales in Hong Kong fell by 5.6% year-on-year at a fixed rate, making it the only region where a decline was recorded.

By the end of September 2019, the sales volume of JMC was 727 million won, an increase of 22.1% in terms of the reporting rate and 19% in terms of the fixed rate, reflecting a marked acceleration in the growth of sales in the second quarter. During the period, gross profit margin fell 1.2 percentage points year-on-year to 81.2%, but remained at a high level. During the period, the market opened 21 self-service retail stores, increasing the number of stores to 1593 by the end of September 2019. During the period, same-store sales increased by 1.7%.

In the trend, the rift opened high on November 26, 2019, and the resistance fell back to form a rise and fall after the first period, but yesterday it showed a "big rally" back to the 10-day, 20-day and 50-day line, STC%K rose through the% D line, the MACD bear gap narrowed, it is appropriate to lower 18.6 yuan suction, anti-resistance 20.75 yuan, do not fall below 17.5 yuan holding.