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天泓文创国际集团有限公司(08500.HK)

Tianhong Cultural and Creative International Group Co., Ltd. (08500.HK)

長雄證券 ·  Dec 31, 2019 00:00  · Researches

Tianhong Cultural and Creative International Group is a comprehensive multimedia advertising and marketing solutions service provider based in Guangzhou, China. It provides advertising and marketing solutions to clients including brand owners, Chinese entities, advertising agencies and government agencies, including integrated offline media, outdoor and indoor advertising platforms; internet media; and public relations, marketing activities and other services. The integrated multimedia advertising and marketing solution service mainly focuses on formulating advertising strategies for clients, identifying and purchasing the most suitable advertising resources and methods to maximize the effectiveness of customer advertising. The revenue generated by the group comes from the use of proprietary advertising resources to provide advertising services; the use of non-proprietary advertising resources to provide advertising services; and the provision of public relations, marketing activities and other marketing services. Most of the revenue comes from the use of non-proprietary advertising resources to provide advertising services. A network not dedicated to outdoor resources. Customers' advertisements have been displayed on various public transportation facilities across China, including subway systems; bus systems; ferry systems; high-speed rail stations; airports; highways; and social buildings, shopping malls and commercial buildings located in major Chinese cities.

Competitive advantage

A proven track record in providing integrated multimedia advertising and marketing solutions

A loyal and diverse customer base

Risk Factors

No long-term contracts have been signed with active clients

There is no guarantee that it can be renewed or retained the supply of existing advertising resources or that new advertising resources can be obtained for customers

Use of proceeds

Approximately 54.6% was used to expand the coverage of exclusive outdoor and online advertising resources

Approximately 29.0% will be used to expand the scope of business to the growing central region and expand the range of services provided

Approximately 6.4% is used to expand large data platforms

Approximately 6.4% is used as general working capital

The translation is provided by third-party software.


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