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电声股份(300805)新股询价定价报告

Report on Inquiry and pricing of New shares of Electro Acoustic shares (300805)

華鑫證券 ·  Nov 4, 2019 00:00  · Researches

Company profile

Electro-acoustic marketing is a leading integrated service provider of experiential marketing in China, mainly engaged in planning, implementation, monitoring and feedback services for marketing activities such as interactive display, retail terminal management, brand communication and so on. Since its establishment, the company has been committed to combining various mature new scientific and technological means to apply it across the border to the field of experiential marketing, and with strong creative ability and national implementation of network coverage, to provide consumers with innovative brand product experience in all levels of markets and various consumption scenarios, to help brands achieve a closed loop from marketing to sales, enhance brand value and boost product sales. And to a certain extent, it gives play to the social value of promoting the upgrading of consumer demand and promoting the sinking of sales channels.

The highlight of the company

The main results are as follows: (1) Creative planning ability is not only the key index to measure the comprehensive strength of marketing companies, but also an important standard for brands to refer to when choosing marketing service organizations. Compared with competitors in the industry, the company's advantages in creative design are mainly shown in that it pays attention to the combination of new technical means, and cooperates with large-scale talent system and standardized creative process, and finally provides strong creative marketing services for brands.

(2) in terms of direct network, the company has set up 11 marketing regional centers and 34 branches all over the country, which can meet the national marketing business needs of super-large brands. In terms of supplier system, the company has nearly a thousand supplier partners across the country, has a sound supplier network, and can coordinate and cooperate with regional marketing teams and provide quick feedback. In addition, the company strictly monitors the supplier's production process to ensure the quality of exhibition tools and other materials.

(3) the company has the advantage of complementary marketing resources. while maintaining the scale and quality of existing marketing resources, the company actively arranges innovative marketing resources to provide brands with one-stop marketing services in the whole marketing field and the whole value chain. At present, the company's resource integration is mainly manifested in cross-border brand integration, online and offline resource integration and so on.

(4) the company has accumulated a large number of stable and high quality brand resources. In the field of the automobile industry, the company has carried out in-depth cooperation with well-known Sino-foreign joint ventures such as Dongfeng Nissan, Dongfeng Honda, FAW Toyota, GM Chevrolet, FAW cars, as well as state-owned enterprises for many years. We will resolutely implement the strategic plan of serving the state and supporting the development of the real economy, and promote the revitalization of the national industry. In other industries such as FMCG, the company serves clients such as Nestl é, Mars Wrigley, Mondelez International Inc, Hershey and other Fortune 500 companies, as well as domestic well-known enterprises such as Huawei and Cofco Group, and has established long-term cooperative relationships with most of them.

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