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瑞诚(中国)传媒集团有限公司(01640.HK)

Ruicheng (China) Media Group Limited (01640.HK)

長雄證券 ·  Nov 1, 2019 00:00  · Researches

Summary of duties

Swiss (China) media collection mainly provides television, digital and foreign notification services in China. The TV announcements service provided by the collection includes assisting customers to launch announcements during the announcement period of TV channels, as well as the placement of TV announcements in TV stations and TV stations. The number notices provided by the collection are mainly in the form of words, images and letters. Collections are generally posted on web sites, applications and social platforms in the form of information stream announcements, search engine postings, and other messages posted on web sites, applications, and social platforms in the form of display posters or other messages in the form of text, images, messages, and messages. The external notification service provided by the bazaar helps customers identify and select relevant external notification resource providers for delivery on external platforms, such as LED screens inside and outside the building, along highways, inside the ground, or notice boxes in waiting kiosks.

Thank you very much.

Sell business for China's well-known television media.

Has established and maintained a credible relationship with well-known complainants.

Establish long-term relations with major suppliers, most of which are first-line provincial satellite stations in China.

Negative factor

The centralized customer base and the strong market position of the major customers may limit the ability of the market to enter into contracts with such major customers.

The cash flow situation of the collection may be affected by the heavy arrears of payments by customers, resulting in a negative impact on services, business conditions and operating expenses.

There may be fluctuations in the gross margin of the notification service.

The purpose of the income

About 47.7% is used to strengthen the operational conditions of the collection, to fulfill the obligation of payment to the radio station, so as to obtain television information resources.

About 30.0% is used for further development of digital notification service.

About 12.3% is used for further development of external reporting services.

About 10.0% is used to provide more comprehensive market and industry data.

The translation is provided by third-party software.


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