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金桥信息(603918):5月20日强烈推荐申购

華泰證券 ·  May 19, 2015 00:00  · Researches

1. Company Profile The company is a leading provider of multimedia information system solutions and services in China. Its main business is to use computers to comprehensively process various information such as voice, video, data, etc., and combine advanced information technology such as cloud computing technology, Internet of Things technology, big data analysis technology, human-computer interaction technology, etc., to provide customers with various multimedia information system industry application solutions and services, mainly including multimedia conference systems, emergency command center systems, science and technology court systems and other industries, and multimedia information systems and industry solutions. 2. Competitive advantage 1. The company focuses on its main business and is in a leading position in the industry. The company is a leading provider of multimedia information system solutions and services in China. Due to low industry concentration, the market monopoly and market share of the company's main products are not high, yet the company's revenue in multimedia information systems is at the forefront of the market. 2. It has industry-leading technical advantages. Since its establishment, the company has insisted on R&D and innovation, and has strong technical strength in the domestic multimedia information system application industry. It has undertaken or participated in a number of major national, provincial and municipal technology research and development projects, including the National Torque Project “Intelligent Multimedia Central Control Conference System”, the National 863 Project “Research and Development of Key Technologies for the Shanghai E-Government Collaborative Work Platform”, and the “Enterprise Broadband IP Unified Multimedia System” funded by the Ministry of Science and Technology Innovation Fund. 3. Wide industry coverage. The multimedia information system products provided by the company have a broad market in various application industries, including various administrative meetings, representative meetings (voting), international conferences (simultaneous interpretation), conference centers (multiple venues, multiple classrooms), remote video conference systems, various types of disaster prevention and education, operation control, command and dispatch command center systems, science and technology court systems at all levels, various types of education, medical care and multimedia information systems for large and medium-sized enterprises. The market covers large and medium-sized enterprise headquarters, party and government organs at all levels, military, administration of justice, culture, education, information and communication, finance, health, energy transportation, and public use Business and other fields. 4. Timely regional layout. Through the integration of the Shanghai headquarters and regional business development, the company integrates operations to enhance market and resilience to risks. It has a number of customer groups all over the country and is establishing a complete operational and technical service network. Currently, branches active in North China, Southwest China, South China, Central China, East China and other regions have successfully laid out the market to seize market opportunities. In the bidding for many major multimedia information system projects, the company has succeeded with its technical strength and has a number of high-quality customers in various industries. 3. Profit forecast and valuation estimates that the company's EPS will be 0.50 yuan, 0.60 yuan, and 0.77 yuan after dilution in 15-17 years. The company is the industry leader in the online game acceleration service market in China. The current issue price is 9.5 yuan, and the distribution price-earnings ratio is 22.99 times. Considering the valuation situation of comparable companies and the room for industry growth, the subscription rating is highly recommended. Risk warning: Risk of revenue decline due to increased market competition; risk of customer concentration.

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