Xiamen Xinda was established in 1984, Shenzhen main board was listed in 1997, and the second round of strategic planning was launched in 2015, adhering to the strategic thinking of "high-tech leadership and diversified development". At present, the company takes optoelectronic and Internet of things industry as its core business, while operating supply chain, real estate and financial services business. Among them, the electronic information industry takes ultra-high brightness LED packaging, application R & D and production, electronic tags, security product R & D and production as the main pillars. Through this non-public offering of no more than 1.3 billion, the company intends to realize the transformation and upgrading of the LED industry and the extension of the application field, build the core application field of the Internet of things business, cultivate and develop intelligent security business, and accelerate the development of the company's electronic information business. Xiamen International Trade Holdings, the controlling shareholder of the company, is the second largest state-owned enterprise in Xiamen, and the company is the only company engaged in LED and RFID business under Xiamen SASAC. In the future, the company hopes to focus on the development of optoelectronic and Internet of things business, expand and strengthen the electronic information industry, steadily develop supply chain management and real estate, and expand financial business according to the company's business extension. improve profitability and sustainable development ability to become a high-quality listed company in the electronic information industry.

The company's main business is: electronic information: optoelectronic industry and Internet of things (electronic tags, security); supply chain (commodities, car sales); real estate; financial services (bill platform, financial leasing).

The regional layout of optoelectronic business plate includes Xiamen, Anxi, Shenzhen and Zhongshan, and the product layout includes LED packaging products and LED application products. LED packaging products are mainly sold domestically, and the market is concentrated in the Pearl River Delta, Yangtze River Delta and North China, with offices in Shenzhen, Beijing and Shanghai, and direct sales manufacturers. LED application products include road lighting, traffic products, indoor lighting, display and viewing lighting products; mainly direct sales, currently has flagship stores in Shanghai and Zhongshan. Cinda Union of things is the main body of RFID business, and its products are mainly used in book management, anti-counterfeiting identification, food traceability, intelligent transportation and clothing management. The company acquired Anni Digital in January 2015, entered the professional field of security, and participated in the construction of a smart city. At present, it has carried out cooperation with JD.com Mall to expand the company's value chain and enhance its comprehensive competitiveness in the Internet of things industry by integrating Cinda's IoT technology, Anni's security technology and JD.com 's e-commerce platform.

The supply chain business includes bulk trade and automobile 4S stores. Real estate sector is currently only Jiangsu Danyang "Xinda-Xiangdi International" a project under construction, real estate will be combined with other business advantages to move closer to industrial real estate.

Financial services include financial leasing (Sanan Xinda Financial Leasing Co., Ltd.) and financial services (Shenzhen Maike Commodity Financial Services Co., Ltd.). The business of financial service companies is mainly engaged in innovative financial services such as bill intermediary, trade bill operation, bill fund product investment management, bill pool management and so on, providing a package of innovative financial services for enterprise customers. The source of profit includes commission income, interest difference, handling fee, consulting fee, product income sharing and so on. The company's main competitive advantage lies in policy support, location advantage, resource advantage and professional advantage. The company and San'an Group are long-term partners, making full use of the resource advantages of Dongfang in photovoltaic and photovoltaic industries, positioning to be based in Xiamen, facing Hercynian, radiating the whole country, and focusing on the industrial financial leasing of equipment in photovoltaic and other new energy industries.

The company's advantages are: this non-public offering, the major shareholder Xiamen International Trade Holdings cash subscription of not less than 30%; focus on the layout of the electronic information industry; the transformation of supply chain management, investment financial business; sustainable growth of profitability.