Revenue increased 24.43%, net profit increased by 55.08%. The company released a semi-annual report. 16H1 achieved revenue of 692 million yuan, an increase of 24.43% over the previous year; net profit of 384.8847 million, an increase of 55.08%; net profit after deduction of 306.54 million yuan, an increase of 119.83% over the previous year, and EPS of 0.08 yuan. The increase in performance was mainly reported by Zangshan Nanlingyun Media. The company expects the net profit range of 5865.94-85322,700 in 16Q1-3, an increase of 10%-60% over the previous year. Diversified marketing promoted market development. The company achieved revenue of 692 million yuan during the reporting period, an increase of 24.43% over the previous year. By industry, the stationery industry has revenue of 392 million yuan, the Internet and related services industry has revenue of 235 million, and cross-border e-commerce revenue is 61.8852 million. By region, domestic revenue is 374 million, and foreign revenue is 315 million. Gross margin increased by 0.72 percentage points year on year. The gross margin of 16H1 company was 21.25%, up 0.72 percentage points year on year. Among them, the gross profit margin of the stationery industry was 24.66%, up 4.63 percentage points from the previous year; the gross profit margin of the Internet and related services industry was 17.76%, down 7.60 percentage points from the previous year; and the gross profit margin of cross-border e-commerce was 11.29%. Based on the original main business, gradually improving the cross-border service ecosystem, companies actively seek integration and innovation between traditional and emerging industries, and vigorously accelerate the strategic layout of entering the Internet field. On the one hand, it has invested in Huiyuantong to enter the field of cross-border payment services and improve the cross-border service industry chain. Huiyuantong's cross-border payment business combined with Lingyun Media's Internet marketing business provides a high-quality cross-border marketing and service platform for the company's cross-border trade. On the other hand, the diversified marketing of the original main business promoted market development. For the first time, coverage gave buy-rating companies whose traditional business growth was blocked. They actively transformed and laid out Internet business, successively deployed Lingyun Media and Boyuan Technology, built a global search platform, participated in Huiyuantong, and promoted the Internet and cross-border service business. We expect the EPS for 16-18 to be 0.22 yuan, 0.31 yuan, and 0.36 yuan, and the corresponding PE will be 91 X, 65 X, and 55X. The risk indicates that the company's progress in entering the Internet field and corresponding performance have fallen short of expectations.