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三峡新材(600293):基本面向好 业绩增长可期

Three Gorges New Materials (600293): Basically, good performance growth can be expected

太平洋證券 ·  Jan 10, 2018 00:00  · Researches

Incident: The company recently issued an announcement on the 2017 annual performance increase. The company's performance is expected to increase by 20 million yuan to 250 million yuan, an increase of 111.11% to 138.89 percent over the previous year.

Comment:

The company is generally well-oriented and can be expected to achieve the goals set:

The company recently announced that the company's performance in 2017 (net profit attributable to shareholders of listed companies) is expected to increase by 200 million yuan to 250 million yuan, an increase of 111.11% to 138.89 percent over the previous year. At the same time, net profit attributable to shareholders of listed companies after deducting non-recurring profit and loss will increase by 195 million yuan to 245 million yuan compared with the same period last year, an increase of 112.07% to 140.80% over the previous year. Considering the year-on-year increase in the price of float glass, one of the company's main businesses, in 2017, the net profit contribution of revenue is expected to reach 100 million yuan. According to median estimates, the net profit contribution of Hengbo Commercial Chain Co., Ltd. (Hengbo for short) is expected to reach 305 million yuan, which can meet the target set for 2017.

Multiple means to ensure the growth of the company's performance are worth looking forward to:

With the theme of “Service and Benefit”, Hengbo actively seeks breakthroughs and innovations using platform-based thinking and business models, innovatively develops new retail brand stores and complements the development of various business formats based on the original, and continues to develop in-depth comprehensive cooperation with Alibaba and JD e-commerce platforms and operators. It also promotes the growth of the company's overall efficiency through a series of means, mainly including:

1. There have been many breakthroughs in maker cooperation, and the effectiveness of the business model is beginning to show

Build a “mobile intelligent vertical supply chain ecosystem platform” to promote the explosion of the “platform+maker” business model. Develop individual makers and urban makers, covering a variety of business formats; showing the market vitality of the maker mechanism lays the foundation for the “platform+maker” model to further develop the market.

2. Accelerate the development of mobile Internet ecosystem platform technology

The WeChat platform mall was established, a CRM membership management system was created to effectively promote sales growth and provide customer data quality; actively reached strategic cooperation with Internet companies to promote Hengbo's overall technological level; and actively cooperated with BATJ to promote the overall improvement of business standards in various sectors with the leading mentality of “technology drives business development”.

3. Break through the new retail store operation and management model

Taking customers as the center, innovating customer experience, actively promoting the integrated development of online and offline, the new Hengbo brand was rebuilt from various aspects, the new retail operation and management model was innovated, the Hengbo Smart Choice Mall and the supply chain system for seven categories of smart hardware were established, and a customer-centered service-oriented assessment mechanism was implemented to achieve real-time online intelligent monitoring of passenger flow, conversion rate, connection rate, store service management, and actively expanded precision marketing of big data to achieve better results.

Risk warning: The development of the mobile Internet terminal business fell short of expectations.

The translation is provided by third-party software.


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