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汉嘉设计(300746)新股询价报告

Hanjia Design (300746) IPO Inquiry report

華鑫證券 ·  May 9, 2018 17:00  · Researches

The company is mainly engaged in architectural design, decorative landscape municipal design and EPC general contract business, with architecture, landscape architecture, geotechnical, municipal and other engineering design and survey and other qualifications, and has urban and rural planning, civil building energy efficiency evaluation, construction drawing design document review and other qualifications, for the whole process of design services to provide a complete professional qualification guarantee. With its advanced design concept and excellent service, the company has a number of high-quality customer resources in the market, such as Vanke Real Estate, Poly Real Estate, Sun Hung Kai Properties, Evergrande Real Estate and many other well-known enterprises, have become the company to provide architectural design services customers.

(1) as a leading private architectural design enterprise in the industry, the company makes full use of the flexible management mechanism to establish a vibrant team of high-quality designers. First of all, the company has a reasonable knowledge structure of talents. by the end of 2017, the company has more than 88% of its bachelor's degree or above. Secondly, the company has a complete professional structure of talents, including architects, structural engineers, electrical engineers, equipment engineers, civil engineers, cost engineers, supervision engineers, urban planners and other professionals. Third, the company has a complete talent hierarchy, and has established a talent echelon at different levels, from national design masters, professor engineers to first-class registered engineers and other engineers. The company's high-quality professionals, as well as multi-category, multi-qualification, multi-ladder talent structure system, ensure the company's leading advantage in the industry.

(2) drawing lessons from the successful experience of international well-known architectural design firms such as SOM and KPF, the company has established a set of unified model standards including location selection, hardware configuration, personnel recruitment, listing business and internal management in the process of accelerating external expansion, and gradually formed the mode of "design chain operation". Since 2003, the company has established branches in Shanghai, Beijing, Chengdu, Xiamen, Nanjing and other economically active areas, and the mature and perfect business model of the headquarters has been effectively and quickly copied in different places. This chain operation model improves the efficiency of the company in expanding its business in different places, and rapidly expands the company's business scale and market share. Up to now, the company has set up branches in 10 key cities away from Hangzhou headquarters. in 2017, the company's design business income from outside Zhejiang Province reached 218 million yuan, accounting for 30% of the company's current main business income.

(3) the drawing rate of computer calculation and CAD of the company has reached 100%, which has effectively improved the design efficiency and the quality of design documents, and laid a good information foundation for the sustainable development of the company. At the same time, the company also actively introduces and develops and applies information technology, to establish an integrated management information platform with database as the center, network as the foundation, covering all design disciplines, throughout the whole design process and major management levels, and with the ability to assist decision support, so as to fundamentally solve the situation of low management efficiency and slow information exchange, and effectively promote the improvement of design quality, design ability and management means. Reduce the design cost, and then improve the market competitiveness, so that the company occupies the market opportunity in the global market competition.

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