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海伦钢琴(300329):与中央音乐学院双品牌开展智能钢琴教室业务

Helen Piano (300329): developing Intelligent Piano classroom Business with the Central Conservatory of Music

招商證券 ·  May 28, 2019 00:00  · Researches

Event: the company announced the signing of a cooperation agreement with the Central Conservatory of Music on the "Helen Intelligent Piano classroom Experimental classroom of the continuing Education School of the Central Conservatory of Music".

Comments: dual-brand, professional courses and teachers will effectively promote the development of the company's intelligent piano classroom business.

1) the Central Conservatory of Music is a music school that represents the level of professional music education in China and enjoys a high reputation at home and abroad.

2) cooperate in the research and development of a full set of courses (including curriculum design, textbook compilation, teaching method research and development, teacher training, etc.) and teacher training (Central Conservatory of Music assigned "Central Music Institute to teach Helen Intelligent Piano (primary teaching materials, intermediate and advanced teaching materials)" teacher training, and is responsible for the supervision, inspection and control of teaching quality.

3) the intelligent piano classroom is different from the traditional piano teaching mode, adapting to the Internet era, introducing artificial intelligence technology, with the help of tablet computer and the application of APP, which greatly increases the interest and vitality of learning.

The company's art education business has been gradually set up and completed:

1) since 2014, the company has been operating by signing cooperation agreements with local training institutions, and the art education and training course system is defined as art enlightenment, music education, art education and dance education. 2) the Vienna EMP Music Enlightenment Project, following the European idea of music enlightenment education, began to be piloted in Ningbo in 17 years. 3) the cooperation between the company and the Central Conservatory of Music has enhanced the influence of the brand, the professionalism of teaching materials & teachers, and contributed to the development of intelligent piano business.

Maintain the "highly recommended-A" rating. The cooperation of the Central Conservatory of Music puts forward the influence of the brand and the professionalism of teaching materials & teachers, which is conducive to the development of intelligent piano business and takes an important step for the company to become a domestic art training chain brand. It is estimated that the EPS from 2019 to 2020 will be: 0.28,0.37 yuan respectively, compared with the same period last year: 28% and 30% respectively, maintaining the "highly recommended-A" rating.

Risk hint: the progress of art education and training is lower than expected.

The translation is provided by third-party software.


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