Comprehensive Overview

The Group is a Chinese online business user operation software as a service (SaaS) provider and interactive performance advertising platform operator. User management SaaS platforms help companies retain app users and increase user traffic. The Group provides a number of user operation tools, including credit management tools, activity configuration tools, and contract operation tools. Interactive performance advertising refers to attracting users through interesting interactive activities to increase user engagement, and then directs users to a mobile Internet page designated by the advertiser.

According to data consulted by iResearch, the Group ranked first in the Chinese user operating SaaS market based on the number of registered mobile apps with daily active users exceeding 1 million people as of December 31, 2018; in terms of revenue in 2018, the Group also ranked first in the Chinese mobile interactive effects advertising market.

Risk Factors

The Group relies on interactive performance advertising for its revenue. In 2018, interactive performance advertising accounted for 97.6% of total revenue. The group only began charging customers according to this model in 2016. Due to the limited history of the business, it is difficult to evaluate the growth prospects and future financial results of interactive business based on historical expressions. Any adverse change in the business will seriously affect the Group's overall operating results.