Business summary
The Group is a Chinese online business user operating SaaS provider and a leading interactive performance advertising platform operator. The Group ranked first in the following areas:
The Chinese user operates the SaaS market (based on the number of registered mobile apps with daily active users exceeding 1 million people as of December 31, 18) and the China Mobile Interactive Effects Advertising Market (based on revenue from 18 years, the market share is over 50%). In '16, '17, and '18, the group's interactive effect ads accounted for RMB 46.7 million, RMB 607.3 million, and RMB 1,110.1 million, accounting for 91.3%, 94.0% and 97.6% of the group's total revenue. In the era of mobile internet, user acquisition and retention has become a core performance indicator for mobile apps. With the experience of helping mobile apps acquire and retain users, the Group has recently expanded its business to serve offline companies that have strong potential demand for their user operation solutions (that is, companies that mainly operate offline business through physical stores).
Competitive advantage
Pioneer and leader in SaaS and interactive performance advertising for users in China
Reach a large number of users through diverse channels
Advanced big data analysis and artificial intelligence technology capabilities
Risk Factors
A sharp increase in the historical record period may not be an indicator of future growth
Limited operating history makes it difficult to evaluate growth prospects and future financial results
Relying on interactive performance advertising, the Group is unable to assure you that it will continue to be successful
Use of proceeds
Approximately 37.0% will be used to improve R&D functions
Approximately 25.0% were used to improve sales and marketing functions
Approximately 8.0% is used to improve operational functions
Approximately 20.0% is used for investment and acquisition of companies and enterprises related to or complementing the Group's business and technology
Approximately 10.0% is used as general working capital