I. questions and exchanges
1. What is the focus of the company's three major business segments?
Outdoor sports goods are still the core business segment of the company.
Parent-child outdoor park will be extended to young people's outdoor experience and education, which is expected to be the best growth sector of the company in the future. At present, Chengdu, Wuhan and other projects have been opened, Zhengzhou, Chongqing and other projects are planned in 2019, as well as Wuhan Phase II (opening in June 2019), Chengdu Phase II and so on.
Events and parent-child parks will promote the development of the company's outdoor sports equipment and will not be the main source of profits for the company.
two。 What is the status of Sanfu's own brand R & D team?
The company set up an independent R & D team in 2017, which currently mainly serves its own brand SANFO PLUS, and will jointly develop products and expand the Chinese market with international brands in the future.
3. Plans to open a store in the future?
Every year, we open 3-4 integrated specialty outdoor stores (usually 400-800 square meters), mainly in places where there is sufficient natural passenger flow.
4. Company team building business situation and business development means?
The team building and development department of the company has more than 20 employees, and it is planned to expand to about 30 in 2019. Most of the team members are talents with more than ten years of industry experience and are rich in resources.
The company's product research and development department, team building and development department, key customer sales department and other departments jointly develop to provide customized and one-stop services from outdoor products to outdoor activities to outdoor services for key customer enterprises.
1. Income composition and passenger flow of parent-child outdoor park of squirrel tribe?
Source of income: ticket (Chengdu project ticket 60,070 yuan) income is mainly, secondary consumption accounts for relatively low, the future will also expand the business of creative works development, such as youth outdoor sports challenges as the theme of animation creation.
The annual passenger flow of the mature parent-child paradise project is not less than 500000.
two。 Management, operation and business development of parent-child outdoor park of squirrel tribe?
The company announced in December that the squirrel tribal management team of Shanghai Xile Culture Development Co., Ltd. is experienced, pragmatic and efficient, and the actual business operation is still carried out by it after the holding.
The squirrel tribe parent-child outdoor park project has been widely welcomed by local governments. A number of local governments have come to Wuhan to inspect the project, and other follow-up projects are also under close negotiation.
3. What is the construction cycle and input-output of parent-child paradise?
The construction period is 6 months, which is divided into planning, design, construction, trial operation and formal opening of the park. The average investment of each project is more than 20 million yuan; from the profit point of view, take the Chengdu project as an example, when it opened in "National Day" in 2016, it realized profits in the first complete year of 2017, that is, the net profit after audit was 1.6648 million yuan, and the net profit after audit from January to October 2018 was 5.0931 million yuan.
At present, the content of the project is still rich, and it is planned to increase the content experience of exploring Cuban Shu culture in 2019, which is expected to become a travel and study base for primary and middle school students in Sichuan.
4. Are the experience contents of parent-child outdoor park projects of squirrel tribes in different cities different?
Some experience the same content, but also according to the city's own characteristics of the unique projects.
5. Parent-child outdoor park development plan?
It is currently planned to open two a year.
If the effect is good in the future, it will speed up the expansion.
6. How to connect parent-child outdoor park business with outdoor product sales?
At present, the company is mainly focused on expanding the business of Squirrel Paradise, enriching and innovating the experience content of the park.
In the future, with the gradual expansion of the parent-child outdoor park of the squirrel tribe, the company will gradually follow up on product sales.
7. Future performance outlook?
Endogenous aspects:
Continue to swim upward, the sales of outdoor sports equipment are expected to grow steadily and rapidly; parent-child outdoor park and other youth outdoor experience education is the company's key business direction, the development plan is to rapidly expand and seize market share while maintaining appropriate profits, and form a chain operation in many domestic core cities in the next five years.
Extension aspect
Plans to acquire high-quality outdoor brands that are highly compatible with the company's main business and projects with better profits in the sports outdoor field.
1. How to view the future development of outdoor industry?
With the development of the national economy and the continuous support of the government to sports and sports policies, consumers' leisure time will relatively increase, and outdoor sports lovers will have higher and higher professional requirements for outdoor sports products. it will play a great role in promoting professional outdoor products retailers such as Sanfu Outdoor, and the development of the industry as a whole is good.