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优品360控股有限公司(02360.HK)新股申购

Premium 360 Holdings Limited (02360.HK) IPO

長雄證券 ·  Jan 3, 2019 00:00  · Researches

Business Overview Financial Summary Youpin 360 is a casual food retailer that has operated a chain of retail stores under the group's brand “Best Mart 360 (Best Mart 360)” since it began operations in 2013. The Group provides a wide range of pre-packaged leisure food and other miscellaneous goods mainly imported from overseas, which can be broadly divided into: chocolate and candy, packaged bakery products and snacks, nuts and dried fruits, grains and other miscellaneous foods, beverages and alcohol, personal care products, and other products, such as baby food and products, health food and supplements, and miscellaneous household goods (cleaning agents, tableware, rain gear, etc.). Due to the nature of the Group's retail business, street customers from the public are the Group's main customers. Furthermore, the Group is the second-largest casual food retailer among the top seven casual food retailers in Hong Kong, accounting for about 21.6% of the Hong Kong casual food retail market on March 31, 2018. The competitive group's brand “Best Mart 360 (Best Mart 360)” is the brand positioning in the Hong Kong casual food retail market. The group's pricing policy and effective cost control measures can optimize and enhance the group's profit level, and help increase the group's financial performance. Risk factors The financial performance of the group is reflected in the expression of the group's existing stores and new stores, and its expression may be adversely affected by many factors. Some of these factors Possibly beyond the Group's control The Group's parallel import product infringement of intellectual property rights and potential liability or claims involving fraudulent product descriptions The Group's success depends to some extent on the Group's ability to secure and renew leases or licensing negotiations for each retail store in an ideal location Approximately 66.5% of the proceeds used to establish new retail stores Approximately 13.5% for strengthening and expanding marketing activities Approximately 10.1% for upgrading the information technology system approximately 9.9% for general operating capital

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