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大行评级 | 安信国际:直播板块有望开启新增长曲线 建议关注华夏视听教育(1981.HK)

Bank Rating | Anxin International: The live streaming sector is expected to start a new growth curve, and suggests focusing on audiovisual education in Huaxia (1981.HK)

Gelonghui Finance ·  Jun 28, 2023 13:27
On June 28, GLONGHUA | Huaxia Audiovisual Education (1981.HK) signed a lead anchor, and the live e-commerce section is ready to launch. Anxin International believes that the education sector is a safety cushion for the valuation of the company's performance. The company's education business is stable. In 2022, the company's higher education and vocational education business recorded revenue of 562 million yuan, an increase of 18.8% over the previous year. In addition, Huaxia Audiovisual Education has high-quality quality content production standards and artist resources in terms of investment in premium movies and TV dramas, which is expected to empower the company's other business segments. The live streaming sector is a new business model launched by the company in 2023, which is expected to bring new business and performance growth to the company. In addition, the company cooperates with leading traffic stars to lay out leading live broadcast rooms in vertical fields, and use its own education and film and television resources to empower experts to operate live broadcast rooms; plans to build Huaxia's own IP and brand matrix accounts to cover all categories of networks, give full play to the advantages of the education sector, train professionals through multiple forms, multi-platform layout, and build its own brand+co-branded brands through supply chain support to form a live streaming business development advantage between Star Talent Matrix and Huaxia IP brands. The film and television production and investment business currently still has movies and TV dramas such as “Breaking the Sky” awaiting launch, which can empower the company's education and live streaming sector in the future. The company's current valuation does not take into account the increase in the performance of the live streaming sector. The future performance expansion of the live streaming sector is expected to drive an increase in the company's performance and valuation. Investors are advised to keep an eye on it.

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