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优品360控股有限公司(2360.HK)新股速递

Premium 360 Holdings Limited (2360.HK) IPO Express

致富證券 ·  Dec 28, 2018 00:00  · Researches

Key Dates: Public Offer Deadline: January 4, 2019 at 12:00 noon Announcement Application Results: January 10, 2019 Listing Date: January 11, 2019 Exclusive Sponsor: Ligao Corporate Finance Limited Statistical Digest: Number of Shares Offered: 250,000,000 Shares Offered Share: 10% Offer Price: HK$1.00 to HK$1.20 billion Estimated amount raised: HK$250 million to HK$300 million Admission Fee per lot: 2,424.18 HKD Group Overview The Group is a casual food retailer. It has operated a chain of retail stores under the Group's brand “Best Mart 360 (Best Mart 360)” since it began operations in 2013. The Group provides a wide range of pre-packaged casual food and other miscellaneous goods mainly imported from overseas, which can be divided into: (i) chocolate and candy; (ii) packaged bakery products and snacks; (iii) nuts and dried fruits; (iv) grains and other miscellaneous foods; (v) beverages and alcohol; (vi) personal care products; and (vii) other products, such as baby food, health food, household goods, etc. Due to the nature of the Group's retail business, street customers from the public are the Group's main customers. According to Frost & Sullivan's report, the Group recorded the highest retail revenue per store (approximately HK$15.4 million per store) among the seven major casual food retailers (operating more than 20 retail stores in Hong Kong) in the year ended March 2018. Industry Overview According to Frost & Sullivan, the total retail value of casual food retailers in Hong Kong increased from approximately HK$3.9 billion in 2013 to approximately HK$5 billion in 2017, with a compound annual growth rate of approximately 6.4% during the period. The casual food retail market in Hong Kong is expected to grow at a compound annual growth rate of approximately 5.7% and reach approximately HK$6.5 billion by the end of 2022. The financial performance of Risk Group depends on the representation of the Group's existing and new stores, and its expression may be adversely affected by various factors, some of which may be beyond the Group's control, including changes in consumer preferences, increased competition in the casual food retail and grocery retail markets, and consumer views on the Group's brands and the types and prices of the products sold. According to the prospectus, the valuation is based on the assumption that the global offering was completed on July 31, 2018. Based on the calculation of approximately 1.0 billion shares expected to be issued after the completion of the share sale, and a dividend of HK$20 million declared on December 14, 2018, shareholders should account for HK$0.30 to HK$0.35 per share without prior review.

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