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佳兆业物业集团有限公司(02168.HK)新股申购

長雄證券 ·  Nov 30, 2018 00:00  · Researches

Business Overview Financial Summary Group is one of China's leading integrated property management service providers, focusing on serving high-end properties, especially in the Guangdong-Hong Kong-Macao Greater Bay Area and Yangtze River Delta region. The Group has been providing property management services in China for nearly 20 years since 1999. It has extensive industry experience, so it has been able to stand out from its competitors. With its leading brand awareness and high-quality service, the group was rated by the China Index Research Institute as a leading brand enterprise in the professional operation of China's property services in 2017 and issued a certificate worth RMB 2.8 billion for the Chinese property management brand. Based on 2017 revenue calculation, the Group ranked 14th among property management service companies in China and 7th among property management service companies in the Guangdong-Hong Kong-Macao Greater Bay Area. One of the leading integrated property management service providers in China with competitive advantages, focusing on middle and high-end properties. The business covers major economic zones and the diversification of urban property management associations and service associations. The benefits come from a wide range of sources using the group's own one-stop K lifestyle service platform to build a closed community value chain, enhance user experience, risk factors, and risk factors that may put the group at risk in the future. This may not have a significant impact on the group's business, financial situation and operating performance. Able to expand property management partnerships according to plans, possibly to the group's operations, financial situation and operating performance Causing significant adverse effects The group may not be able to achieve future growth according to the plan, and is unable to effectively manage future growth, or will have a significant adverse impact on the group's business, financial position and operating performance, about 50% of the proceeds will be used to acquire or invest in other property management companies with a similar market position to the group to acquire or invest in companies involved in property management; and about 10% of companies providing value-added value-added products and services in the community that complement the group are used to develop and promote K-lifestyle mobility applications and social services Product and Service Agreements 10% is used to promote “digitalization of management, centralization of services, standardization of procedures and automation of operations” about 10% is used for general operating capital

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