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东京中央拍卖控股有限公司(1939.HK)新股申购

Tokyo Central Auction Holdings Co., Ltd. (1939.HK) IPO

長雄證券 ·  Sep 28, 2018 00:00  · Researches

Beijing Central auction is a well-known Chinese and Japanese auction shop in Hong Kong and Japan. The collection specializes in Chinese and Japanese products, including Chinese vintages, Chinese antiques and Japanese and Chinese tea sets. The responsibility of the collection is to sell goods and related services, as well as the sale of products. In addition, it operates in Japan and Hong Kong. According to the transaction value of Chinese merchandise sales in Japan and Hong Kong, they ranked second and fifth among all Chinese merchandise sales in Japan and Hong Kong, respectively, and the market share was 26.8% and 4.4%, respectively.

Thank you very much.

Jiyi is a well-known Chinese and Japanese auction shop in Hong Kong and Japan, which enjoys high brand awareness.

With the support of the mature network, the collection company has established a strong and continuous customer base, maintained a long-term relationship with the customers, and has a reliable ability to solicit quality products in Asia, and attract more customers to participate in the fair.

The marketing skills and services based on professional and historical culture will help to improve the trading quality of the products sold in the market.

Negative factor

The demand for merchandise is unpredictable, which may have a significant adverse effect on the ability to collect and sell merchandise, the operation of the collection, the operating conditions and the operating conditions.

The bazaar can not predict the future of the market, the supply and popularity of the market, which may have a significant negative impact on the market, so it will affect the business of the market.

If the collection is unable to expand or maintain the existing customer base, especially the relationship between the collection and the customer and service partners, the collection will be adversely affected.

The purpose of the income

About 57% of the existing auction services are used to strengthen and replenish the equipment.

About 20% is used to strengthen the marketing and promotion activities of the collection in the main channels to improve brand popularity.

About 8.0% is used to recruit highly qualified managers and experts.

About 5.0% of the enterprise resource planning system used for development collection

About 10% is used for general financial assistance.

The translation is provided by third-party software.


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