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PACIFIC LEGEND GROUP LIMITED(8547.HK)新股申购

長雄證券 ·  Jul 2, 2018 00:00  · Researches

Business Overview The Group's main business is divided into three categories: 1) sales of furniture and home accessories, 2) rental of furniture and home accessories, and 3) project and hotel services, which generally involve interior design, softwares design, decoration and furnishings of commercial or residential properties (such as hotels, serviced apartments and model rooms). According to the Ipsos report, the group is regarded as a light luxury goods company based on sales value. In 2016, the group ranked fifth in the Hong Kong furniture and home accessories industry, with a market share of 1.5%. In addition to the Hong Kong market, the group has also set up subsidiary companies in China and the United Arab Emirates to develop operations in corresponding regions. Currently, the group operates 11 retail stores, nine of which are located in Hong Kong, one in China, and one in the United Arab Emirates. Competitive advantage has a long business history and brand awareness, provides a variety of products in line with trends, can meet customer preferences, and provides customized services to customers, risk factors, and no long-term purchasing agreement from customers. The risk of facing a decline in sales volume due to changes in customer tastes and preferences will be affected by increased rent expenses and the termination of retail store leases. About 58.6% of the proceeds will be used to expand the retail network, and about 11.4% will be used to expand the retail network, and will be used to increase the employment contract for 10.4% Increased inventory by approximately 8.4 % for general working capital, about 8.0% for improving online stores and enhancing information technology capabilities, about 3.2% for planning new stores to hire additional staff

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