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叙福楼集团有限公司(1978.HK)新股速递

Sufu Lou Group Co., Ltd. (1978.HK) New Stock Express

致富證券 ·  May 16, 2018 00:00  · Researches

Main date:

Public release closing date: 12: 00 noon on May 18, 2018

Announcement application results: may 29, 2018

Listing date: may 30, 2018

The family guarantor:

China Everbright Finance Co., Ltd.

Summary of statistics:

Number of shares sold globally: 200000000 shares sold in Hong Kong: 10% (including 20 million reserved shares) sold: HK $1.00 to HK $1.30

Estimated collection of funds: HK $200 million to HK $260 million

Income per hand: HK $2626.20

A summary of the collection

Bazaar is a full-service, multi-brand restaurant with 34 restaurants serving Chinese and Asian cuisine in Hong Kong, mainly Japanese cuisine. As of May 4 this year, it has operated 6 Chinese cuisine restaurants and 28 Asian cuisine restaurants, including 10 brands and is developing a new brand, all of which are their own or exclusive brands.

The brand combination of Jiyi can cover the pan-market with different food preferences from the middle and high end to the big market. The "Royal Garden Banquet", "Imperial Garden" and "Sufu Kingpin" specialize in serving delicious food and Chinese banquet service, while "Bao Tsai Wang" and "Heping Shang Restaurant" specialize in serving stewed rice sauce and Beijing Sichuan cuisine respectively. As far as Taizhou cuisine is concerned, Jigao's "Niu Shu" and "Niu Jiao" brands mainly focus on Japanese cuisine, Japanese shabu Shabu and Japanese pork.

Industry summary

According to Frost Sullivan, in Hong Kong, leisure restaurants and full service restaurants accounted for 41.3% and 39.6% of Hong Kong's total restaurant sales revenue in 2017, respectively. As for full-service restaurants, Frost Sullivan estimates that total income will increase from 44.6 billion Hong Kong dollars in 2017 to 54.3 billion Hong Kong dollars in 2022, according to a combined annual growth rate of 4.0 percent, and it is estimated that it will account for 39.2 percent of Hong Kong's total restaurant revenue in 2022.

Cymbals

Valuation

Most of the existing restaurants are located in large commercial and residential areas in Hong Kong. if they move existing restaurants or open new ones, there is no guarantee that they will be able to enjoy a decent meal at a reasonable commercial price. As a result, the relocation and planning of the collection may be forced to be postponed or delayed, which will adversely affect the operating and operating conditions of the collection.

According to the IPO documents, assuming that the global development sale has been completed on December 31, 2017, 8 shares are expected to be issued after the sale of long-term shares is completed, taking into account the dividends paid in February and May 2018, equivalent to an untested net value of HK $0.44 to HK $0.51 per share of tangible assets.

The translation is provided by third-party software.


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