Business summary

Suffolou Group is a full-service, multi-brand restaurant group. There are 34 restaurants in Hong Kong that focus on Chinese and Asian cuisine, especially Japanese cuisine. Currently, the group operates a total of 6 Chinese restaurants and 28 Asian restaurants to provide high-quality, value-for-money cuisine to a diverse group of customers seeking rich food experiences. As far as Chinese cuisine is concerned, “Imperial Garden Feast”, “Imperial Garden” and “Golden Palace” restaurants usually have larger restaurants, specializing in Chinese and Cantonese cuisine Banquet service. As far as Asian cuisine is concerned, the “beef shabu-shabu” and “beef horn” brands are Japanese cuisine, Japanese food, Japanese shabu-shabu, and yakiniku Pioneer. Additionally, the Group is developing a new brand. These brands are all owned or patented brands.

Competitive advantage

The Group realizes a diversified and broad customer base through a multi-brand strategy

Standardization and centralized management of restaurant management help improve the operating efficiency of the group

The group's active and multi-faceted marketing activities enhance the overall brand image and popularity

Risk Factors

Limited selection of commercially attractive locations and failure to renew existing leases may adversely affect business performance

There is uncertainty about obtaining or continuing the licences and permits necessary for the operation of the group or complying with the conditions attached thereto

The success of a group is largely determined by the brand's market popularity

Use of proceeds

Approximately 34% will be used to open a total of 8 private label restaurants by the end of 2020

Approximately 56% will be used to open a total of 19 restaurants under a patent management brand by the end of 2020

Approximately 10% is used for general working capital