Business summary
Mao Ji Kwai Chung is the parent company of the magazine “100 mao” and Mao Kee TV. Its main business is to provide customers with integrated advertising and media services. Through the media platform, it publishes creative content that highlights its unique style. Integrated advertising and media services can be classified as digital media services (mainly providing customers with one-stop advertising solutions including different types of advertising); and print media services (including providing clients with a one-stop advertising solution including different types of advertising); and print media services (including the “100 Mao” magazine providing social advertising and advertising production and advertising services (Selling “100 cents” magazines and books), while group customers mainly include local and international brands Owners, advertising agents for Hong Kong brand owners, magazine distributors, and book distributors.
Competitive advantage
The Group's reputable brand name in the advertising and media industry has attracted customers for advertising and media services
The Group has the ability to provide integrated advertising and media services to meet the diverse advertising needs of customers
The Group has established good business relationships with clients from all walks of life
Risk Factors
Relying on social media platforms to post creative content, any decline in the usage of social media platforms may have a significant impact on the group's operating results
The work of a group is extremely susceptible to changes in audience preferences
The group's business model is usually project-based, and long-term agreements are usually not set up with most clients
Use of proceeds
Approximately 28.4% were used as selective mergers and acquisitions or strategic alliances with other market players to achieve growth
Approximately 21.9% is used for sales and marketing activities
Approximately 20.8% will be used to upgrade Maoji TV's website, mobile applications and internal IT systems, and purchase new equipment
Approximately 18.9% will be used to strengthen activity planning
Approximately 10.0% is used as general working capital