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海虹控股(000503)调研纪要:迎接“新海虹”时代

Haihong Holdings (000503) Research Notes: Embracing the “New Haihong” Era

招商證券 ·  Mar 1, 2018 00:00  · Researches

Since the actual controller of the company was changed to the State-owned assets Supervision and Administration Commission of the State Council on November 9, 2017, with the transformation of the identity of private enterprises to central enterprises, the implementation of various businesses has achieved remarkable results, and the landing model of diversified products has become gradually clear. to achieve a historic breakthrough from scratch, from have to excellent, the medium-and long-term value of the company has become more and more prominent. In 2018, the company with the central enterprise fund will comprehensively usher in a "new Haihong era". In the future, it will build a perfect health security service system in China in the future through the "five-in-one" development strategy of fine comprehensive management of health insurance fund, commercial health insurance third-party service (TPA), medical welfare management (PBM), health care big data and medical artificial intelligence.

The efficiency of the management team has been greatly improved, and corporate governance has made a good start. In August 2017, the company's board of directors hired the new CEO Han Wei, and then the company's management team welcomed two senior executives, Liu Yingjie, former senior vice president of a large well-known state-owned enterprise, and Chen Xiaodong, chief strategy officer, who had worked in state ministries for 13 years. Within half a year, the new senior management team of the company will vigorously promote the internal reform of the company, comprehensively strengthen the collectivized management and operation mode, and establish and implement the strategic layout of "small headquarters, big operation and national chess". The ability of corporate governance has been greatly improved in an all-round way.

The company's products continue to integrate and upgrade, ushering in the business accelerated landing harvest period. The packaging of basic audit products has been upgraded to a cloud platform for fine management of health insurance funds; DRGs fund settlement services have a clear lead in the industry (Jinhua, Zhejiang, where the company has worked hard for four years, is the only health insurance co-ordinated area in the country to use DRGs for full-year settlement); health insurance payment standard services have taken the lead and will be promoted in more areas The pilot projects of commercial insurance TPA service and health management service are progressing smoothly, and the diversified product model is constantly improving.

The profit model is becoming clear, and the development prospect is unlimited. The company has ended the era of free services, which currently charge 5 million a year for a cloud platform in a health insurance co-ordinated area. The company has signed a total of 149 health insurance areas, and actively expand the market in the three eastern provinces, that is, "saving quantity, looking for increment"; in addition, "finding increment in stock"-- on the basis of local basic audit services, promote the launch of clinic audit services, DRGs, cloud platform and other products. In terms of service charges, take the medical insurance payment standard service as an example, a drug category implements a step-by-step charging standard, not less than 600 yuan, and more than 30,000 drugs in a health insurance co-ordinated area. At the same time, China Guoxin is actively promoting big data's license application, speeding up the determination of big data's right to use the commercial insurance TPA service, and opening up a broad market space for the commercial insurance market.

Maintain the "highly recommended-A" rating: the net profit in 2017-19 is expected to be RMB 167,882,000,000, the charging model for the company's health insurance fund audit services is expected to be launched in 2018, and the PBM business segment will achieve overall growth, maintaining the "highly recommended-A" rating.

Risk tips: 1, the landing of PBM business charging model does not meet expectations; 2, the promotion speed of commercial insurance business is slow, and the market competition intensifies.

The translation is provided by third-party software.


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