Business summary

The Golden Cat Group is a jewelry retailer. It began in October 2013. Its listing was spun off from the controlling shareholder China Baiyin Group. Based on data and calculated based on sales revenue in 2016, the group is the largest online jewelry retailer and online integrated jewelry retailer in China, mainly through self-operated online platforms, including www.csmall.com, m.csmall.com, and the mobile application Golden Cat CSmall, third-party online sales channels and offline retail and experience networks. It sells a variety of styles Jewelry products from private brands and third party brands, including gold bars, silver bars, wearable jewelry, silverware, and other collectibles.

Competitive advantage

Group operations will continue to benefit from the growing potential of China's online jewellery retail market and demand for luxury jewellery products

Leading market position enables the Group to enhance data mining and analysis capabilities to further enhance business growth

Risk Factors

If the group fails to continue to provide a diversified portfolio of products, the business, financial position and operating results may be significantly adversely affected

Uncertainties relating to the growth, profitability and regulatory environment of the online jewellery retail industry in China may adversely affect the Group's business

Use of proceeds

Approximately 65% is used to expand and optimize the online integrated retail structure

Approximately 10% will be used to upgrade IT infrastructure and infrastructure

According to the management system

About 10% is used to expand the interior design team, expand warehouses, etc.

About 10% is used for brand development and target sales and marketing activities

Approximately 5% is used as general working capital