Business summary

Qijia Holdings is a furniture seller headquartered in Hong Kong and operating under the “TREE” brand. It mainly engages in (i) selling and distributing furniture and home accessories, (ii) consignment sales (that is, selling products consigned by independent third parties within the Group's retail stores), (iii) distributing and licensing the Group's intellectual property, (iv) providing design and consulting services, and (v) operating a group within the Group's flagship stores. In addition, the Group also provides various types of furniture (i), including tables and chairs, storage solutions, sofas and beds, and (ii) home accessories, including the kitchen Utensils, bed and bathroom related products, cans, cushions, mattresses, utensils and baskets.

Competitive advantage

The Group has brand and market promotion advantages

The Group has mature procurement that can sustainably purchase various products

team

Risk Factors

The group recorded a sharp decline in revenue from the food and beverage business after rectifying irregularities in the TreeCafé food manufacturing factory license

The group may not be able to successfully expand its sales network to new locations in Hong Kong or expand its sales network through online platforms

There is no long-term purchase commitment from the customer, and the sales amount may decrease the use of the proceeds due to changes in the customer's tastes and preferences

Approximately 71.5% is used to expand the sales network

Approximately 10.1% is used to enhance and enhance brand image and knowledge

Reputation

About 9.1% was used to enhance design and consulting services, and enhance distribution through recruitment of employees

Approximately 9.3% was used to enhance operational efficiency