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森浩集团股份有限公司(8285.HK)新股申购

Senhao Group Co., Ltd. (8285.HK) apply for new shares

長雄證券 ·  Jan 3, 2018 00:00  · Researches

Summary of duties

Senhao Group Co., Ltd. is a women's handbag company, which mainly designs, promotes and sells women's handbags, small leather goods and travel goods in China, including handbags, handbags, leather bags, pocket bags, card covers and suitcases, while the brand combination includes several brands, namely the special brand ELLE and its own brand Jessie & Jane. In addition, the office was established in China in 2005. Collector has set up offline sales networks in China's first-and second-tier cities.

Thank you very much.

There is a wide range of online and offline sales networks

The quality assurance and monitoring measures of the collection ensure that the products are of high quality and can meet the needs of customers.

Maintain a close relationship with reliable suppliers

Negative factor

The collection is very much based on the brand "ELLE".

In a highly competitive market, any such increase may lead to a decline in the market share of China's market due to the demand of other online retailers in the market.

The purpose of the income

About 43.9% is used for social media and activity investment.

About 13.5% will be used for product design and development exhibition.

About 20.2% is used for the development and renovation of physical stores.

About 22.1% is used as an information technology system for training and upgrading.

About 0.3% is used for general financial assistance.

The translation is provided by third-party software.


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