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万里印刷有限公司(8385.HK)新股申购

Wanli Printing Co., Ltd. (8385.HK) IPO

長雄證券 ·  Nov 30, 2017 00:00  · Researches

Business summary

Wanli Printing is a supplier of printed materials to Hong Kong printing brokers in overseas markets and international publishers, mainly located in the US, Australia and Europe. The products mainly include books and other paper products, including (i) leisure and lifestyle books such as photography books, cookbooks and art books, (ii) textbooks and learning materials, (iii) children's books such as movies and video games series, and (iv) other paper products such as country maps, group lists, greeting cards, magazines and calendars, and (iv) other paper products such as country maps, group lists, greeting cards, magazines and calendars, in addition Bookbinding and packing services are also provided.

Competitive advantage

The Group establishes long-term business relationships with reputable clients

Capable of meeting customer needs in a cost-effective and time-efficient manner

Production equipment with advanced technology

Risk Factors

Facing the challenges of advancing new forms of technology in the publishing industry and information communication

Relying on the US and UK markets, more than half of the Group's revenue comes from US and UK customers

Use of proceeds

Approximately 34.4% was used to purchase equipment and improve and enhance the Group's equipment and automation level

Approximately 49% is used to redeem unpaid bank loans where group interest rates are relatively high

Approximately 10.2% was used to expand the customer base and strengthen sales and marketing efforts

Approximately 4.8% were used to recruit more high-end talents in sales, marketing and customer service areas and enhance internal training to support future development

Approximately 1.6% is used for general working capital

The translation is provided by third-party software.


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