Currently, the Group has 173 distributors, which distribute the Group's products to retail terminals such as large supermarkets, supermarkets, mother and baby products stores, and convenience stores across the country. The Group also recently launched a new KA product line focusing on the high-end market. Currently, it has launched sales in more than 18 major international and domestic supermarkets and chain supermarkets, including Beijing and Shanghai.

The group uses the brand character Frog Prince to produce a collection of animated films to promote the group's brand. The first season of the anime was broadcast on over 50 domestic TV channels from 2006 to 2008, including China Central Television Children's Channel and Jiangsu TV Cartoon Channel. The second season began broadcasting in 2010, and was selected by the State Administration of Radio, Film and Television as one of the best domestic animated films in 2010.

The Group separately hired testing agencies Intertek and Pony to test the Group's products. It was confirmed that the Group's baby care products, child care products and cosmetics all conform to the relevant European Union standards, while the Group's household hygiene products also meet the relevant Chinese standards. Since the establishment of the group in 1995, there has been no need to return products or pay compensation due to any product quality issues.