Century Tianhong: the leading private enterprise in the distribution of teaching auxiliary books in China
The company's main business is the planning, design, production and distribution of learning materials, which provides learning and exam preparation solutions for primary and secondary school teachers and students in our country. The company focuses on the field of K12 basic education, based on the high-quality content accumulated in the teaching auxiliary field for many years, provides online and offline educational products and services, which are used for primary and secondary school learning and examination guidance, covering all subjects in primary and secondary schools in our country. The company's offline products are mainly teaching books for primary and secondary schools, and online products are digital products and related teaching and learning software developed on the basis of the content planning of the company's teaching books and other assistive books.
Highlights of the future:
The main results are as follows: (1) the number of students in our country is large, and the family living standard is improving day by day, and the rigid demand for teaching auxiliary books brings benefits to the development of the company. With the promotion of the new round of curriculum reform, the proposition of provincial division of college entrance examination and the proposition of land division of senior high school entrance examination, the teaching assistant market of our country is developing rapidly, the number of primary and middle school students exceeds 160 million year after year, and more than 11% of the consumption expenditure of national residents is education, culture and entertainment. Driven by this market with large demand and strong rigidity, the company has great potential for future development.
(2) the company has obvious advantages of its own brand and strong R & D team. With "Zhihong Optimization" as the core, the brand of teaching auxiliary books has a full range of categories, scientific structure, and enjoys high popularity among teachers and students. The company's products have successfully entered the evaluation catalogue of 26 provinces in China, and the product system covers all disciplines in primary and secondary schools, meeting the needs of synchronous learning and preparation for exams in primary and secondary schools, covering major categories such as test preparation, synchronization, special topics, tools, reading and so on. The company's independent R & D planners and 500 external authors are mostly teaching and research staff of educational research units and front-line teachers who have rich experience in teaching practice and content compilation to understand the latest information of the domestic education industry.
Risk hint: fund-raising projects fall short of expectations and market competition intensifies.