Company profile
The company is engaged in a chain retail business, mainly in the department store industry, supplemented by supermarkets and electrical appliances. Currently, it is the largest retail chain enterprise in Gansu Province. The company has been operating retail business in Gansu Province for more than ten years, has a leading market position in the region, and has created a good brand image and brand influence.
Company highlights
(1) The company is the largest retail chain enterprise in Gansu Province. Sales in 2014-2016 were 3.115 billion yuan, 2,929 billion yuan and 2,840 billion yuan respectively.
On the basis of establishing an advantageous position in the Gansu region, the company successfully entered the Qinghai and Ningxia markets, and gradually expanded its market share in the three provinces of Gan, Qing and Ning. Currently, the company ranks second among retail enterprises in Gan, Qing and Ning provinces, after Yinchuan Xinhua Department Store Commercial Group Co., Ltd. (stock code: 600785).
(2) The company has received a series of honors from the government and associations, such as “Western Development Outstanding Contribution Award”, “China's 100 Enterprise Quality Commitment Units”, “Trustworthy Quality Units”, “Most Fashionable and Charming Shopping Malls”, “China's Honest Management Enterprise”, and “China Integrity Demonstration Unit”. In 2009, Dongfanghong Plaza was awarded the title of “Jinding Department Store”.
(3) The company's business goals for the next few years: based in Gansu and facing the northwest. Within three years, we will continue to develop 3-5 high-end department stores and trendy department stores that lead consumption and are moderately advanced, and graft the theme shopping center model to create a new complex department store. For supermarkets and electronics businesses, within three years, a number of professional stores with large stores, boutique lifestyle supermarkets, and community supermarkets as the main business formats will be opened to achieve rapid replication and profit. Create a commercial brand with regional popularity and good reputation.