Company profile
The company is mainly engaged in the planning, design, production and distribution of learning materials, which provides learning and exam preparation solutions for primary and secondary school teachers and students in our country. The company focuses on the field of K12 basic education, based on the high-quality content accumulated in the teaching auxiliary field for many years, provides online and offline educational products and services, which are used for primary and secondary school learning and examination guidance, covering all subjects in primary and secondary schools in our country. The company's offline products are mainly teaching books for primary and secondary schools, and online products are digital products and related teaching and learning software developed on the basis of the content planning of the company's teaching books and other assistive books.
The highlight of the company
(1) the company's product system represented by "Zhihong Optimization" covers all subjects in primary, junior high and senior high schools, and basically meets the needs of synchronous learning and preparation for exams in primary and secondary schools. it covers the main categories such as test preparation, synchronization, special topics, tools, reading and so on, with the characteristics of complete categories and scientific structure. Through continuous brand building, Zhihong optimization series books have formed their own brand advantages, and Zhihong optimization has been loved and favored by readers because of its pertinence and effectiveness of teaching guidance and its sharpness and accuracy in grasping the college entrance examination. At the same time, the company pays attention to brand promotion and protection, actively register trademarks, combat piracy and safeguard intellectual property rights.
(2) the company takes the market as the forerunner, devotes itself to the innovation of marketing mode and the development of market channel, in order to construct and perfect the marketing mode which adapts to the new policy of teaching assistant in our country. The company establishes a distribution and consignment network for the national market, manages the sales channels and business, and provides strong channel support for online and offline educational products and services. The stable and efficient marketing system has played a key role in the sustained and stable growth of the company's main business.
(3) the company has core R & D departments such as "Learning and examination Institute" and editorial production Center, and has a full-time creative planning team. it specializes in long-term and systematic tracking and research on China's educational reform, educational concept, examination system, propositions, user needs and market competition changes, and seeks to be in the forefront of the industry in R & D. The company has created a comprehensive R & D team integrating teaching, examination, R & D, editing and information technology. The rich educational experience and teaching concepts of planners, R & D personnel and external authors provide a guarantee for the company's R & D work. As a result, the company has formed a planning team with the research and development capacity of more than 3000 kinds of items every year, as well as the rapid response ability to update student books according to the reform of the national education examination and the changes in the version of teaching materials.
