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天舟文化(300148):并购初见科技打造手游全产业链

聯訊證券 ·  Aug 3, 2017 00:00  · Researches

  Recently, the company announced that it plans to purchase the remaining 73.00% of the shares of game distribution company Beijing Chujian Technology Co., Ltd. through a non-public stock offering and cash payment, making it a wholly-owned subsidiary of the company, with a transaction price of 1,178 billion yuan. First Sight Technology promised to achieve net profit of no less than 140 million yuan, 170 million yuan, and 210 million yuan from 2017 to 2019, respectively. Review the benefits of “first seeing technology” to innovate and build the entire mobile game industry chain: As a traditional media company, in the magical era of mergers and acquisitions in 2014, the company entered the mobile game business. In 2016, the merger and acquisition of Game Love Network promoted full coverage of mobile games. Tianzhou Culture's mobile game business achieved revenue of 346 million yuan in 2016, up 37.66% from 2015, accounting for 44.33% of revenue. After this merger and acquisition saw technology acquire high-quality distribution channels, the company completed the construction of a framework for the entire mobile game industry chain. In this transaction, the company will pay 21,80965 million yuan in cash and 959.9034 million yuan in shares. First Sight Tech was founded in May 2014, with game distribution as its core business, and has successively operated various games such as “Demon Slayer”, “Three Kingdoms”, and “Sacred Sword Contract.” By building and controlling R&D teams and reserving large IP resources, we expand the range of self-developed products and develop into a comprehensive game enterprise integrating IP reserves, R&D, distribution and operation. At the beginning of 2016, Sight Technology achieved a total operating income of 182 million yuan, an increase of 831.09% over the previous year, and realized net profit of 71.951 million yuan; in the first four months of 2017, it achieved operating income of 72.022 million yuan and net profit of 3.406 million yuan. First Sight Technology promised to achieve net profit of no less than 140 million yuan, 170 million yuan, and 210 million yuan from 2017 to 2019, respectively. Game research and development is progressing steadily, and the launch of many games is strong: the summer game industry will usher in a peak sales period, and Youai Network expects a number of game products to be launched one after another and officially launched into operation. The company has strong R&D capabilities and reserves a large number of high-quality IPs. As of 2016, the company has a total of 23 game versions, including 18 Youai online game versions and 5 Magical Age game versions. In 2016, the company added 78 game software copyrights. As of 2016, “Forgotten Fairy” and “Crouching Tiger, Hidden Dragon” operated by Magical Times had achieved revenue of 113 million yuan and 91 million yuan respectively, with total revenue accounting for 59% of the company's game sector revenue. “Fengyun World Online”, “Don't Disturb Me”, and “Shushan World” had a maximum monthly recharge flow of over 30 million yuan. The investment suggests that the company establish a framework for the entire mobile game industry and has strong R&D capabilities. In 2016, the company's book publishing accounted for 55% of revenue, but since the 2017 education policy limited the size of the teaching aid market, and many digital education projects that the company cooperated with the education department in 2017 did not proceed as scheduled due to feasibility reasons, related revenue may decline. Risk suggests homogenization of game products; development progress or turnover falls short of expectations.

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