Event: July 12, the company announced that the holding company traceability cloud independently developed a new product traceability SaaS application has been officially launched and commercial.
Comments:
Trace back to the food safety control and brand building of Yunzhuli retail enterprises. Traceability Cloud realizes the whole process traceability and brand building of fresh products through the combination of traceability, payment and marketing, and uses it as a data exchange platform between enterprises and consumers to achieve accurate marketing. as a result, the company helps retail enterprises to improve the ability of food safety control and build a new consumer experience; the initial profit model is to charge enterprises annual fees and product marking fees. According to the announcement, the company has cooperated deeply with many core players of traditional fresh retail and new retail, such as Box Horse fresh, Kitchen Age, Food and Bank fresh, CP member Store, Da run Fat, Shanghai vegetable Group, Metian vegetable Farm, Carrefour and so on.
Carry traceability cloud sharp weapon, welcome new retail Dongfeng. The emergence of "Amoy Coffee" has attracted much attention, which once again indicates the great opportunities contained in the new retail. Among them, the consumption upgrading represented by "Box Ma Xiansheng" may become a new marketing trend in the field of "fresh". We believe that, in addition to the core links of "new retail" such as "facial scanning" and "unmanned" in the process of offline consumption, comprehensive "traceable" quality consumption will also become an important part of "new retail". Fresh students are just the forerunner of the trend, and more brands facing more vast towns will be born one after another; therefore, food traceability will change from government-led to enterprise-led. Relying on the clamping advantage of the food traceability platform of the Ministry of Commerce, the company will create an enterprise-level third-party traceability cloud platform that integrates food safety and marketing.
Investment suggestion: the company officially launched traceability cloud, which helps retail enterprises' food safety control and brand building, and has carried out in-depth cooperation with new retail core players; with the arrival of the new retail spring breeze, food safety traceability will significantly enhance consumer experience and brand, so traceability cloud will become a sharp weapon for new retail. From 2017 to 2018, the EPS is expected to be 0.79,1.42 yuan respectively, maintaining the "buy-A" rating, with a six-month target price of 69 yuan.
Risk Tip: the risk of tracing the progress of the cloud business; the popularity of new retail is lower than expected.