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吉峰农机(300022):业内首家尝试农机融资租赁 模式创新、影响深远

申銀萬國 ·  Dec 27, 2012 00:00  · Researches

Investment Highlights: Fundamental Data: September 30, 2012? Announcement signed a financial leasing agreement: The company and Cinda Leasing signed a “Manufacturer Financial Leasing Business Cooperation Agreement” to jointly carry out financial leasing business cooperation for agricultural machinery products to end customers across the country. The financing amount of financial leasing services provided by Cinda Leasing (that is, the scale of cooperation) does not exceed 150 million yuan. The contract period is one year, and the company is responsible for equipment repurchase in accordance with the relevant contract. The first company in the industry to try financial leasing of agricultural machinery has an innovative model and far-reaching impact: we take agricultural machinery with a price of 1 million as an example. Under the full purchase model, let's assume that the first payment ratio agreed between the farmer and the company is 30%, and the farmer first pays 300,000 in advance when purchasing the machine; after the farmers' qualifications are approved by the company and Cinda Leasing, Cinda Leasing transfers the remaining 700,000 of the purchase amount to the company. Cinda Leasing forms a financial leasing relationship with farmers. Farmers repay in installments to Cinda Leasing in accordance with the contract agreement, and the company supervises agricultural machinery and equipment. Facilitate repayment. We believe that the company's application of the financial leasing model to the agricultural machinery distribution sector is significant: first, it is the first in the industry to try the financial leasing model, and the demonstration effect is obvious; second, the financial leasing target mainly targets high-end agricultural machinery products with high unit prices, which helps the company to further develop the domestic high-end product market and accelerate the modernization of agricultural machinery; third, in the long run, the “mortgage loan” model can effectively relieve the financial pressure on farmers after “full purchase”, boosting agricultural machinery consumption demand, and has a profound impact on the industry. The industry has a high level of prosperity, broad growth space, and high performance flexibility, and maintaining increased holdings: agricultural modernization presupposes agricultural machinery modernization, the agricultural machinery industry will usher in a round of favorable policies, and the industry prospects are broad; the agricultural machinery distribution sector is in a “blue ocean”. The company, as the industry leader, has a market share of less than 2%, leaving a lot of room for expansion; the company has successfully applied various innovative models such as “franchise chains, agricultural machinery hypermarket management, and supporting value added” to the agricultural machinery distribution field. The company's brand and channel advantages are gradually strengthened; the company's brand and channel advantages are gradually strengthened in the future; “full margin purchasing” The transformation of “purchase opportunities” and financial leasing models stimulate the middle and high-end Agricultural machinery consumption, reduced upfront capital investment, and GEM refinancing functions may resume in '13. The pressure on the company's cash flow will reach an inflection point, and performance flexibility will be high. We expect the company's EPS for 12-14 to be 0.15, 0.22, and 0.28 yuan, corresponding to 45, 30, and 24 times PE. There have been many favorable policies in the industry recently, and the timing for themed investments is appropriate. Give the company an “increase in holdings” rating. Investment risks mainly include failure to ease cash flow pressure, continued decline in the construction machinery sector, and high valuations.

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