An overview of investment
Mongolia International is mainly engaged in the development and sale of related cities in the Pearl River Delta, Yangtze River Delta, Beijing-Tianjin and Chengdu-Chongqing regions, as well as the development and sale of medium-and high-level residential properties, and is paying attention to second-and third-tier cities with potential in these four major economic regions.
"Waterside" and "Meng" are the core brands in the development of residential property and urban housing respectively, and these two brands have been built into well-known brands of the company. "Waterside" is the main source of the company's short-and medium-term cash flow, while "Montgomery" can reflect the characteristics of product brands and high profit margins.
Cross-regional development is an important growth point for Mongolia in the future, and "point-by-point" is an important strategy for Mongolia's international cross-regional development. Through deep ploughing in Shenzhen and Changzhou, the company has successfully expanded its business to the Pearl River Delta and Changjiajiao. at present, the company is using a more active strategy to enter the markets of Shenzhen, Huizhou, Nanjing, Hangzhou and Nanchang in order to gain more market share and economic benefits.
Since the introduction of the four core projects of Mongolia International into the sales and delivery phase in 2009, the company's sales and profits have shown a rapid growth. The company's combined growth rate of investment and profit in 2009 and 2011 reached 35% and 65%, respectively. The company's contract sales in 2010 and 2011 are 5.1 billion and 4.2 billion respectively, and we expect to complete 6 billion in 2012.
Through diversified land collection channels and high-end product positioning, the company's gross profit margin is higher than that of the same industry. The company's average gross profit margin in 2009-2011 was 53.6%, well above the industry's average of 36.4%. The company does not rely on the acquisition of land equipment by public bidding, but acquires land through other development projects, urban renewal and participation in joint projects. At the same time, the strategy of deeply ploughing the developed areas and choosing to expand the potential market has also laid a good foundation for the company's brand overflow.
As part of the company's strategy, it holds the important business contents of investment in the property industry in Mongolia. At present, the investment property industry held by the company mainly includes the merchandise of the "Meng" brand business center and the Shenzhen "waterside" series of products distributed in Changzhou, Ningxia and Hangzhou. We are optimistic about the strategy of Mongolia International, which can provide good long-term cash flow and stock returns, and management may affect short-term sales earnings and capital turnover efficiency. And this healthy strategy can increase the company's earnings growth and help to improve the valuation level of the enterprise.