In order to cater to the diverse tastes of Hong Kong people, McDonald's launched “McDonald's” earlier to attract customers and then attract customers from fast food restaurants. In fact, two Hong Kong-listed fast food restaurants, Grand Happy (341) and Big Happy (52), are actively introducing multiple brands to expand their business. Dai Huaihuo also operates Kenting Teahouse, Youtiandi and Curry Factory, attracting diverse customer groups and providing impetus for business growth.

The minimum wage will be raised from $28 to $30 this month, but the second increase is relatively moderate compared to the previous one, and I believe the negative impact on the group will be minor. The Group's cost control measures have paid off. As of the end of September last year, sales costs, including food costs, labor costs, rent, poor meals, and depreciation, increased 6% to $8.3 billion, accounting for 85.5% of total operating revenue; while Dale's sales costs increased 7% during the same period, accounting for 87.4% of total revenue. Daifei is actively implementing strategies such as automation and developing central kitchens to improve overall operational efficiency; at present, many people use contract forms to purchase ingredients, which can reduce the impact on food prices. During the period, gross margin rose slightly to 14.5%, and net profit increased 10.3% to 64,012 million yuan.

The Group continues to maintain the development of its store network with a conservative and stable strategy. It opened only 7 new fast food restaurants each in the Mainland and Hong Kong during the period, totaling 14, which helped control costs. The structure of the food and beverage industry in the Mainland is quite different from that of Hong Kong. Everyone's Happy and Happy's performance on the mainland has not been as good as it should. It recorded a lower “turnover rate”, and profit margins are low. The situation needs to be improved. Dafuaihuo has 25 fast food restaurants in mainland China. During the period, segment revenue increased 4.2% to 104 million yuan, accounting for about 10.7%; while segment profit fell sharply by 63.8% to 4,651 million yuan, with a profit margin of 4.5%.

In terms of trend, the STC%K line moved higher than the %D line yesterday, and the MACD bullish gap widened, but it was clearly higher than the top of the Porega channel. It should be taken back to around 17 yuan for absorption. Expectations were 18.4 yuan, and the corrosion stop level was 16.3 yuan.